Case Study:
Reversing Declining Membership

Objective third-party assessment leads to improvements in messaging and member offerings.

Case Study:
Making a Website More Effective

Survey identifies web usage patterns, habits, attitudes and perceptions to inform an effective redesign and refine targeted online activities.

 Helping Associations Attract and Better Serve Members

Market Connections has proven expertise helping associations better understand and prioritize the needs, challenges, and expectations of both current and prospective members.

We understand the market and political complexities and subtleties as well as the time pressures and resource constraints under which non-profits are striving to succeed.

With the full array of research methodologies and tools in our arsenal, we help associations validate assumptions, shed light on unexplored areas, better understand reasons for lost membership, improve upon current practices and programs, assess reactions to market events, and help shape and prioritize future initiatives.

Our in-depth analyses provide actionable advice that helps our association clients refine their services and benefits for maximum relevancy and member satisfaction as well as optimize their limited budgetary and staff resources.

Market Connections' range of research expertise includes:

• Member satisfaction and retention surveys
• Advertising and brand tracking
• Market needs profiling and feasibility studies
• Attitude, awareness, and usage studies
• Market segmentation studies
• Product, service, and concept testing
• Competitive benchmarking