With almost 95,000 elementary and secondary schools and over 4,000 colleges and universities, the U.S. education market spends billions of dollars annually. Market Connections has built deep education research experience over many years of conducting varying types of qualitative and quantitative studies with thousands of decision makers.

We use a variety of research methodologies to reach teachers, principals, professors, facilities managers, IT directors and other functional titles in educational institutions around the country.

Our in-depth analyses tune clients into key purchasing drivers and influencers, priorities and challenges for new product and service contracts, perceptions of product and service providers, and more. The insights we deliver enable our clients to better position their offerings, identify emerging market opportunities, and refine their outreach strategies within individual schools, districts and institutions of higher education.

Our range of research expertise includes:

• Customer satisfaction and retention surveys
• Advertising, communications, and brand tracking
• Market needs profiling and feasibility studies
• Attitude, awareness, and usage studies
• Market segmentation studies
• Product and concept testing
• Pricing research
• Competitive benchmarking