Delivering Insights Into Dynamic Healthcare Markets

Hospitals, heath systems and health insurance companies face increasing pressure from the rising costs of medical care, increased competition, an ever-expanding senior-citizen market and new government regulations and mandates.

To both protect and grow their position and market share in this challenging environment, healthcare providers and insurers are increasingly relying on process optimization and health information technologies to maximize patient safety, service delivery, productivity, and cost-efficiencies.

Market Connections has helped a variety of clients gain a much deeper understanding of their targeted segments in this rapidly growing and changing market — including their buyers’ specific needs and challenges as well as the value propositions that best resonate with them. From in-depth interviews with top decision makers to focus groups with employees, we have helped companies identify the key issues that are preventing them from effectively selling to and serving their healthcare customers.

Sometimes our research is designed to help clients develop and introduce new products and services. Other times it’s a matter of better communicating what is already available. Whatever the objective, they have sound market data in hand to effectively meet it.

Our range of research expertise includes:

• Customer satisfaction and retention surveys
• Advertising and brand tracking
• Market needs profiling and feasibility studies
• Attitude, awareness, and usage studies
• Market segmentation studies
• Product and concept testing
• Pricing research
• Competitive benchmarking