Custom Study Generates Federal Audience Profile

Washington news affiliate NBC Washington turns to Market Connections to help prove to advertisers their position as federal decision-makers’ most-watched and most-trusted network for local news and information.

Federal Media & Marketing Study^TM

The only syndicated survey of its kind, the Federal Media & Marketing Study evaluates the changing media landscape with the purchasing habits of federal executives.

 

Advertisers in the government marketplace rely on Market Connections' Federal Media and Marketing Study to guide strategic decision-making in an ever-changing media landscape.

This annual syndicated study measures media usage by government decision-makers and influencers, allowing marketers to cross-tabulate survey results on the fly using our dynamic web-based reporting tool.

Marketers can learn where and how to reach federal decision makers; apply actual usage data directly from federal consumers of information; and cross-tabulate job function, purchasing responsibility and demographics against federal media usage habits.

Organizations involved in delivering content also rely on Market Connections' custom research and recommendations to track user habits and test new media offerings.

Market Connections has played a significant role in providing insight into market trends, demographics and media preferences. Our research has shown that although more and more consumers are moving to the web and using mobile devices, print media is not dead and consumers demand a balance of information from traditional and online sources.