In
this issue:
 It
can be difficult to see the silver lining in times of great
uncertainty. The situation appears so dire that many
are tempted to pull the plug on both large and small initiatives. They’re
more comfortable taking a step back and waiting to see where
the chips will fall. While there is merit in being very
careful in a serious economic downturn, there is also high
risk that taking a wait-and-see stance will leave you poorly
positioned to capitalize on the opportunities that will arise
when once the economy begins to turn. And, with history
as their guide, many experts are anticipating that the downward
economic spiral will be followed by a period of rapid growth
as well as significant corporate and government investments.So, what business issues should federal contractors assess now to be well prepared for the brighter days ahead? Click below to find out. 
 Organizations
are safe to assume that, as the economy declines, customer
loyalty is also declining. The pressures of a severe
economic downturn force some customers to place more importance
on price than brand status or long-term relationships. Furthermore,
worldwide economic concerns can trigger significant shifts
in customers’ needs, priorities, decision-making processes,
and buying behaviors. As a result, it’s highly likely that many organizations’ customer status assumptions from even just six months ago are wrong. Indeed, market leaders are now developing new strategies – both across the board and individually tailored to specific customers – to maximize satisfaction, retention and loyalty. Unquestionably, current fact-based business intelligence is the key enabler of effective strategy development. That’s why customer satisfaction surveys play such a critical role in maintaining loyalty in challenging times such as these. Some organizations even expand their standard satisfaction survey questionnaire to garner new strategy-inspiring data. Click below to learn what types of questions your next customer satisfaction survey could help you answer: 
Market Connections has partnered with Sage Communications
to deliver a major syndicated media and marketing study detailing
the role that federal government decision makers play in
the approval and acquisition of products and services as
well as their media habits. The study — entitled "2008
Federal Media and Marketing Survey” — represents
an analysis of feedback gathered from mid- to senior-level
federal employees.
Survey highlights and a demonstration of the online tool will be presented on October 31, 2008 at the Tower Club in Tysons Corner from 8-10 a.m. To register for this event, please click
here.
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