In
this issue: Winning More New and Repeat Business
Unique Federal Syndicated Study Now Available Includes Intuitive Online Analysis Tool
Winning More New and Repeat BusinessWhen times are tough, some organizations smartly intensify their
 efforts to learn how they can win more contract awards and task orders as well as retain more members or customers. Market research conducted by a third party is often the best – in fact, sometimes the only – way to uncover the real reasons why things don’t always go your way with customers and prospects. The best research method is based on your organization’s specific circumstances. Click below to learn more about how research studies can deliver objective business intelligence to increase transactional purchases, renew more members and improve government contract revenue.
Unique Federal Syndicated Study Now AvailableIncludes Intuitive Online Analysis Tool  If you aren’t one of the many people that attended our 12/16 webinar, you’ll want to know about a powerful new marketing resource for federal organizations. In July 2008, Market Connections fielded a major syndicated survey that details the role that federal government decision makers play in the approval and acquisition of products and services as well as their media usage habits.
The 2008 Federal Marketing and Media Study enables federal marketers to more strategically and effectively target the right decision makers via audience, job function, purchasing authority, and other data. They can then maximize advertising, list rental, and PR effectiveness by mapping that data to respondents’ media usage habits. A unique and easy-to-use online tool allows marketers to access and cross-tabulate study data in many different views.
Click below to learn more about this one-of-a-kind study or visit our website at MarketConnectionsInc.com/MediaStudy. A download of the webinar will be available shortly.
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