In
this issue:
 Current
economic challenges are causing business and government professionals
to be much more discerning about the money they invest in exhibiting
at and attending events. As such, companies and associations
that host large user and member conferences must do everything
possible to fine-tune and enhance the value they promise and
deliver to both exhibitors and attendees. Research can provide the timely insights necessary to maximize the marketing appeal and actual success of events. Often such studies can be conducted with email surveys, since event organizers typically have email addresses of exhibitors and attendees from the most recent and prior events. Response rates for event research can vary greatly depending on a variety of factors, so it’s important to send the survey to as many people as possible within the target population. Of course, the survey instrument for exhibitors will be different from that for attendees. In addition to seeking open-ended responses on specific event offerings and improvements, exhibitor questionnaires should probe desires and satisfaction levels in specific areas. Click below to learn more about these areas. 
Online
surveys have become a critical part of the market research
 landscape. However,
over the past few years, marketers and researchers have grown
increasingly frustrated over declining response rates. Some
of that decline can be attributed to survey invitation emails
being intercepted by spam or virus filters, which block them
from reaching the targets’ in-boxes. And, for a
variety of reasons, recipients don’t open and read many
of the emails that do make it through the filters.Click below for a few tips on how to boost the open and response rates for your next online study recruitment email.  |
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