In
this issue: 
In this climate of shrinking marketing budgets, many organizations are
 exploring ways to both reduce their research investments and get more return from them. Certainly, it’s more important than ever to ensure a research project is designed to maximize the business intelligence required to enhance marketing or operational performance. But, with a little effort, you can get more bang from your research dollars. Click below to learn how!
It can often be challenging for contractors to know precisely who their
 decision makers and influencers are in government agencies, making it difficult to strategically target their research as well as their sales and marketing activities and messages. Titles may not be a good indicator of decision-making involvement. In fact, even within the same agency or department, similar titles will have greatly varied responsibilities and influence. | 
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