Federal Media & Marketing Study 2012
Download the 2012 Overview
Knowing where and how to reach senior decision makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government.Improve reach to senior executives inside the federal government with the unique ability of the Federal Media and Marketing Study to slice and dice demographic, job function or purchasing data to actual media usage.
Survey responses from more than 3,700 mid- to senior-level decision makers highlight their media usage spanning print, broadcast, social, mobile and online. The survey measures readership of 35 federal and general news publications, frequency of visits to more than 50 different web sites, social media and mobile usage, radio listenership and TV viewing.
SIMPLY FILL OUT THE FORM TO THE RIGHT TO DOWNLOAD A FREE OVERVIEW PDF OF THE 2012 STUDY RESULTS!
A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.
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NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.
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