Federal Media & Marketing Study 2012

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Download the 2012 Overview

Knowing where and how to reach senior decision makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government.Improve reach to senior executives inside the federal government with the unique ability of the Federal Media and Marketing Study to slice and dice demographic, job function or purchasing data to actual media usage.

Survey responses from more than 3,700 mid- to senior-level decision makers highlight their media usage spanning print, broadcast, social, mobile and online. The survey measures readership of 35 federal and general news publications, frequency of visits to more than 50 different web sites, social media and mobile usage, radio listenership and TV viewing.

SIMPLY FILL OUT THE FORM TO THE RIGHT TO DOWNLOAD A FREE OVERVIEW PDF OF THE 2012 STUDY RESULTS!

A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.


PURCHASE a subscription!

NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.

5th Annual Federal Media & Marketing Study 5th Annual Federal Media & Marketing Study $3,995.00

How can this study help with your strategic marketing?

  • Know exactly who to target and how to reach them
  • Understand how federal government decision makers acquire products and services
  • Improve marketing by aligning the survey findings with your specific information needs

Why is this study so unique?

  • A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
  • The study combines demographic, job function, and purchasing data with actual media usage
  • The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call Cathy Cromley at 703.378.2025 x108