Finally, federal marketers have a reliable and affordable data source for honing and perfecting their strategic marketing campaigns. The 3rd annual study (released March 2011) measures readership by government decision-makers of more than 30 federal and general news publications, frequency of visits to more than 35 different web sites, social media and mobile usage, and much more. The data represent survey results from more than 2,600 defense and civilian agency decision-makers.

The 2012 study results will be released
April 12, 2012.

Simply fill out the form to the right to download a FREE overview of the 2011 study results!

How can this study help with your strategic marketing?

• Know exactly who to target and how to reach them
• Understand how federal government decision makers acquire products and services
• Improve marketing by aligning the survey findings with your specific information needs

Why is this study so unique?

• A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
• The study combines demographic, job function, and purchasing data with actual media usage
• The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call Cathy Cromley at 703.378.2025 x108