Target Federal Decision-Makers

The only syndicated survey of its kind, the Federal Media & Marketing Study^TM evaluates the changing media landscape with the purchasing habits of federal executives.

Finally, Federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.

This annual syndicated study measures media usage of government decision-makers and influencers, and allows marketers to cross-tabulate survey results on the fly using our dynamic web-based reporting tool.

The data represent survey results from more than 2,700 defense and civilian agency decision makers, including:

• Readership of more than 30 federal and general news publications
• Frequency of visits to more than 35 different web sites
• Top TV news and radio websites in the Washington, DC area
• Expanding use of social and mobile as key communications tools
• Increasing access to social media sites
• Demographic and behavioral data such as agency type, GS rank, age, job function, and purchasing involvement

Learn where and how to reach federal decision makers and improve the effectiveness of your marketing strategies. Apply actual usage data directly from federal consumers of information. Cross-tabulate job function, purchasing responsibility, and demographics with federal media usage habits to create your own customized data views.