Blog - (Archived)

Top Innovator Palo Alto Networks Leader in the Gartner Magic Quadrant for Enterprise Network Firewalls

August 10, 2016

Having a vision is one thing. Delivering on that vision is another. That’s why it is important when neutral third parties assess this ability, regardless of the type of product. In the world of Network Firewalls, the Gartner “Magic Quadrant for Enterprise Network Firewalls”* is the gold standard. The Magic Quadrant evaluates vendors’ ability to execute and completeness of vision. For the fifth consecutive year, Gartner has placed next-generation security company Palo Alto Networks® in the “Leaders” quadrant. According to the Gartner report: “As the first line of defense between external threats and enterprise networks, firewalls need to continually evolve to maintain effectiveness, ... Read more

How Can You Ensure Your Message Reaches the Right Audience?

August 3, 2016

The 2016 Government Contractor Study showed that 75 percent of contractors find thought leadership materials an effective tool to influence their audience. We agree. However, to realize the benefits of thought leadership content, these pieces need to reach the right audience. How can you know where your audience is? To answer that question for you, market research looks at buyer behaviors that tell you where your prospects go for education and information, or even where you can reach them to build awareness of your brand. The Market Connections Federal Media and Marketing Study (FMMS) is one such dataset. The study collects ... Read more

Top Innovator: Red River Wins Three Coveted Cisco Partner Awards

July 28, 2016

The year 2016 started off pretty well for Systems Integrator Red River. Americas Public Sector Federal Civilian Agency Partner of the Year, Federal Service Partner of the Year, and Architectural Excellence – Enterprise Networking Partner of the Year: These Cisco® Partner Summit Theater awards reflect the top-performing partners within specific technology markets across the United States, and Red River won all three. A group of Cisco global partner organization and regional and theatre executives select the award recipients. These awards demonstrate Red River has distinguished itself as a proven partner in helping customers leverage Cisco technologies to transform infrastructure and broaden ... Read more

Why Brand Research for Company Divisions Is a Smart Investment

July 20, 2016

In an era of federal budget cuts coupled with lowest price, technically acceptable (LPTA) procurements, contractors say the top action their firm is taking to cope in today’s environment is being more selective about projects they bid on. This is just one result from Market Connections 2016 Federal Government Contractor Study. Another finding from the study is that to remain competitive, large businesses are significantly more likely to participate in a merger, acquisition or divestiture, or to close facilities. And 40 percent indicate looking at markets outside of government. Whether deciding on which contracts to bid on, how to strategically position a ... Read more

CSRA Achieves Highest Cloud Services Security Accreditation

July 13, 2016

CSRA LLC (formerly CSC Government Solutions LLC) is one of three cloud service providers, including Amazon Web Services and Microsoft Azure, to meet rigorous security standards and achieve a Federal Risk Authorization Management Program (FedRAMP) Federal Information Security Management (FISMA) High Baseline accreditation. CSRA participated in a pilot program for the new high baseline accreditation, which was part of a joint working group that the General Services Administration, the Department of Homeland Security and the Department of Defense initiated and managed. During the rigorous accreditation process, an approved third-party assessment organization thoroughly reviewed the company’s cloud service offerings. Matt Goodrich, FedRAMP ... Read more

How Market Research Can Help Federal Agencies Improve Constituent Services

July 7, 2016

Did you know that more than 10,000 baby boomers are expected to retire each day? Or that there are now more than 23 million disabled veterans in need of specialized care? How about the fact that the majority of Americans use mobile devices to browse the Internet? For government agencies, these facts impact delivery of vital services. Every segment of the population has unique needs in terms of communication preferences and program needs. That makes ensuring program effectiveness is directly tied to knowing the right messages for each demographic and the proper channel for engaging with those populations. Who is most likely to use ... Read more

Government Contractors Use Thought Leadership and Automated Tools to Overcome Challenges and Win More Business

July 1, 2016

What is the biggest challenge in marketing to the federal government? Business development and marketing professionals in federal government contracting say it’s the long government procurement process. They’re addressing this, and other challenges, with automated tools, thought leadership materials and events. Market Connections released the highlights of the 2016 Federal Government Contractor Study at a breakfast event yesterday. The national study of government contractors focuses on top challenges and best practices of winning contractors, including the most effective marketing and business development activities; strategies to remain competitive; and expected changes in budgets, staffing and business strategies in the next two years. The ... Read more

Are Mergers and Acquisitions Part of Your Growth Strategy?

June 28, 2016

Results of the 2016 Government Contractor Study show that 28 percent of government contractors are using mergers, acquisitions and divestitures as a strategy to remain competitive in the market. Large businesses are significantly more likely to use the tactic than small businesses (28 percent versus 15 percent). Why the increase in mergers and acquisitions? A panel of industry experts discussed the reasons around this strategy in a Financier Worldwide article, “M&A in the government contract sector.” Panelist Holly Roth, partner at of Kelley Drye & Warren LLP, said, “Many government contractors, large, mid-size and small, are focusing on strengthening existing capabilities, expanding ... Read more

Weekly News Kickoff: Market Connections to Release Results of 2016 Government Contractor Study on Thursday

June 27, 2016

What tactics are winning contractors using to remain competitive, and what marketing tactics yield the best results? The Market Connections 2016 Government Contractor Study answers these questions and more. On Thursday, the company will release the results at a breakfast event. Read on for registration details. Welcome to the weekly news kickoff. Enjoy these highlights. Study Reveals Best Practices for Contractors Working with the Federal Government One of the key highlights of the Market Connections’ 2016 Government Contractor Study is that 28 percent of government contractors are using mergers, acquisitions and divestitures as a strategy to remain competitive in the market. On ... Read more

2016 Federal Forum Explores How Feds Can Adopt the New IT to Spur Innovation

June 23, 2016

The federal government has prioritized modernizing enterprise architectures to harness the power of innovative technologies. But to do so, the current networks need an overhaul. At the FedScoop-produced 2016 Federal Forum last week, Brocade, a networking solutions developer, said the solution is the “New IP” (read full article). Michael Bushong, vice president of product management for Brocade’s networking software division told FedScoop that the adoption of the New IP could help federal agencies reduce their data center costs while being more flexible to new software and data feeds. General panel discussions included: Combining Man & Machine: A Glimpse into the Future (David Meyer, chief scientist and fellow, Brocade) Federal Leadership ... Read more


© 2019 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu