Blog - (Archived)

Market Connections Releases 2011 Federal Media and Marketing Study

March 29, 2011

Market Connections, Inc. Releases 2011 Federal Media and Marketing Study — Chantilly, VA — March 29, 2011. Read more

Government Managers’ Information-grazing Habits Revealed!

March 18, 2011

Lisa Dezzutti shared a preview of the 3rd Annual Federal Media & Marketing Study with Mark Amtower on Federal News Radio. Listen now! Read more

3rd Annual Federal Media & Marketing Study Breakfast Event

March 3, 2011

You’re Invited!  Market Connections and Sara Leiman, VP Media Director at TMP Government, announce the release of this popular study, which combines demographic, job function and purchasing data of senior-level federal civilian and defense executives with their actual media usage. Survey responses from more than 2,600 federal decision makers and influencers highlight their media habits, purchasing behaviors and demographics. Register now! Tuesday, March 29, 2011 8am – 10am EST NEW LOCATION: Tysons Corner Marriott 8028 Leesburg Pike Vienna, VA Cost: $35 for industry, $15 for government  New this year: Expanding use of social and mobile as key communications tools Increasing access to social media sites Top TV news and radio websites in ... Read more

Event: How Does NPR Stay True to its Mission in a Changing Media Landscape?

February 8, 2011

As president of the Mid-Atlantic Chapter of the Marketing Research Association, Market Connections’ own John Kagia is reigniting the organization with the 2011 Speaker Series. It’s not too late to register for this month’s event, featuring NPR’s director of audience insight and research, Lori Kaplan. Sign up now! Space is limited and is filling up quickly.   NPR – Staying True to Our Mission in a Changing Media Landscape Speaker: Lori Kaplan, Director of Audience Insight and Research,  NPR   Date: Thursday, Feb 10, 2011 Time: 6:00 PM – 8:00 PM Location:  NPR Headquarters 635 Massachusetts Avenue, NW Washington, DC 20001   OVERVIEW: National Public Radio (NPR) first went on Air in 1971 with the mission to “to create a more ... Read more

‘Media Snacking’ Contributing to Political Discourse

February 1, 2011

In a recent GovLoop blog post, government communications consultant Aldo Bello shared some of the perils of “media snacking” on short bursts of content that often lack depth or context. Could this be contributing to a lack of civility in political discourse?  He wrote, “…media snacking … I believe, forces one to sample, and … often implies that deeper understanding is out of the question. But I’ve observed an even more disturbing trend, and that is towards the balkanization of information … Increasingly, I hear people talk about the content that they access in a way that is different from the recent past: favoring ... Read more

Benchmark Set for Social Media in Government

January 28, 2011

January  14, 2011 – Market Connections Research Manager John Kagia discusses the 2010 Federal Community Social Media Study on Federal News Radio’s Federal Drive with Tom Temin and Amy Morris. Listen to the interview The 2010 study explores how social media can enhance the value of communication between the government and industry. For more on government usage of social media, stay tuned for the release of the 3rd Annual Federal Media & Marketing Study in March 2011, which looks at media usage of more than 2,000 defense and civilian agency decision makers–including publication and website readership, TV viewership, radio listenership, and use of alternative, social, and mobile media. Read more

Leveraging Emerging Government Trends in 2011

January 18, 2011

As we delve into a new year, leading contractors often review the emerging topics and trends in government and consider if and where they have sweet spots, so to speak, they could leverage to offer customers more value. Presenters at the ACT-IAC Executive Leadership Conference, held in late October, covered four such areas of focus for the government in the coming year: Health IT – IT opportunities are plentiful, but contractors should be highly strategic and focused in this sometimes complicated market.  (If you haven’t already, we encourage you to read our December eNewsletter article on needs assessment studies in healthcare IT.) Sustainability – Government is moving ... Read more

Market Connections Celebrates 15 Years

January 14, 2011

Dear Readers, I am proud to report that the arrival of 2011 marks the 15th anniversary of Market Connections! The company has grown from incubation as a home-based business in the very early years to serving an extensive client base spanning government contractors and federal agencies, information technology firms, and associations. We serve over half of today’s top-20 government contractors and have conducted research nationally and around the world, in 21 countries and 16 different languages. Building strong client relationships is the cornerstone of our business, and we want to thank all the individuals and organizations who have trusted us to provide ... Read more

Localized Research Critical to International Success

January 10, 2011

Many have heard the horror stories of companies running U.S-developed campaigns internationally without first localizing them to individual markets.  A well-known consumer campaign example is when Pepsi”s “Come alive with the Pepsi Generation” translated into Chinese became “Pepsi brings your ancestors back from the grave.” Of course, before they develop tag lines and ads, companies expanding to new international markets need to have a thorough understanding of the relevant cultural differences and considerations.  How will the products or services likely be received in different geographies?  What is the local competitive landscape?  Should the unique selling proposition be tweaked or changed in different ... Read more

January Event: Understanding and Deploying Cloud Computing in Government

December 22, 2010

Understanding and Deploying Cloud Computing in Government This two-day, in-depth educational program for Government Executives, Managers, Program Managers, and Staff and Industry Partners provides the government and industry information on how to develop and successfully manage a Cloud Computing Federal Program. Registration includes full breakfast and lunch. Instructors: Melvin Greer: Senior Fellow and Chief Strategist, Cloud Computing, author of book on Cloud computing, university professor and industry thought leader contributing to Federal Cloud Computing Initiative Kevin Jackson: Engineering Fellow, Award winning Cloud Computing Blog, Army Cloud Course Details and registration Read more

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