Best Practices

Is Your Brand a Leader in Your Market?

Thursday, June 21st, 2018

Your brand is a critical contributor to the value of your company. If you aren’t leading, you may be falling behind. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your…Read More

Strong Marketing Departments Increase Business and Revenue

Wednesday, June 6th, 2018

The days of marketing departments as a hit to the bottom line are a thing of the past. In 2018, marketers provide more value than ever for companies as strong branding and positive customer experiences support long term growth. For those working in the highly competitive federal market, with its unique challenges and regulations, a…Read More

CPARS Ratings Are Falling: Service Declining or Standards Increasing?

Thursday, April 5th, 2018

Do You Really Know How You’re Performing? Federal contractor performance ratings over the past eight years have fallen from “excellent” to only “satisfactory”. A recent study by Ultimus Performance LLC (UPLLC) identifies a clear and consistent decline in federal contractor performance (CPARS) ratings and a growing proportion of “satisfactory” ratings at the expense of “exceptional”…Read More

Seven Tips for Managing Unconscious Bias

Thursday, August 24th, 2017

Editor’s note: Anne Loehr is Generational Guru, Author & Transformational Leader. This article originally appeared on her blog. It has been reprinted in its entirety with her permission. Bias—a tendency to believe that some people and ideas are better than others—wrecks havoc in the workplace. It keeps women and people of color out of the…Read More

Creating a Sense of Purpose Leads to Employee Satisfaction

Thursday, August 3rd, 2017

Every year, Fortune unveils a list of the 100 best places to work, and Great Places to Work analyzes the factors that land companies on this list. These factors are the kind of things companies and agencies are looking to uncover when they commission recruitment branding, because these are the very things that attract bright…Read More

Does Agency Recruitment Branding Really Matter?

Tuesday, July 18th, 2017

How can the government attract the best and brightest? It starts with good branding demonstrating why the agency is the place to work. The need is especially high now as many government employees are nearing retirement. How can the government appeal to young talent? Recruitment branding helps attract young talent and keeps them engaged. The…Read More

Winning Government Contracts: the Best Practices Webinar Recap

Tuesday, July 11th, 2017

Best Practices: Using Research to Position Your Company For Contract Wins from Market Connections, Inc. on Vimeo. Every person who competes for contracts understands the value of information: information about what the customer needs and wants, including information about competitors. For government contractors, there is a range of sources to gather this information. As the…Read More

Three Tips for Winning Government Contracts

Tuesday, June 27th, 2017

Our best practices webinar on using capture research to position for the win is tomorrow! As a preview, we thought we’d share three tips we collected over the years that have helped our clients win government contracts… 1. Be laser focused on specific agencies We hear time and again companies are being more selective not…Read More

How do Government Contractors Position for the Win?

Thursday, June 22nd, 2017

The long government procurement process is a challenge in marketing to the federal government. The 2016 Federal Government Contractor Study showed several ways federal contractors are responding to this and other marketing challenges to remain competitive. One of those tactics is thought leadership. Last week, we posted a link to research Edelman and LinkedIn conducted…Read More

QA: Aaron Heffron on the Role of Research to Help Your Company Win

Thursday, June 15th, 2017

As contractors enter the “busy season” for proposal development, gaining any edge possible for winning new business (or retaining existing contracts) is critical. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, will lead Market Connections’ webinar, Best Practices: Using Research to Position Your Company for Contract Wins. We spoke with Aaron about why…Read More

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