Finally, Federal marketers have a reliable and affordable data source for honing and perfecting their strategic marketing campaigns. The study represents an analysis of feedback gathered from 2,500 mid- to senior-level Federal employees across all agencies. To download the webinar and online demonstration, click here.

How can this study help with your strategic marketing?

• Know exactly who to target and how to reach them
• Understand how Federal Government decision makers acquire products and services
• Improve initiatives by aligning the survey findings with your specific information needs

Why is this study so unique?

• A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
• The study combines demographic, job function and purchasing data with actual media usage
• The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

Study Investment
Study Price: $3,500 for an annual single user license.

Target the Right Audience Based on Demographic and Behavioral Data

• Agency type
• GS grade level/rank
• Age
• Job function
• Purchase involvement
• Dollars purchased by individual vs. committee
• Products and services purchased
• Gender

Maximize Media Effectiveness Based on Actual Usage Data

• Use of alternative media (podcasts, blogs, RSS feeds, virtual environments, etc.)
• Readership of over 30 web sites and e‐newsletters
• Readership of over 30 print publications
• Use of various forms of public transportation (DC area respondents only)
• Listenership of over 17 radio stations (DC area respondents only)

Survey Methodology
The online survey, conducted in 2Q and 3Q 2008, is based on results of over 2,500 completed questionnaires from defense and civilian agency decision makers. The margin of error for the entire sample is +/- 2.0 percent.

For More Information Contact
Cathy Cromley, Market Connections, 703.378.2025, cathyc@marketconnectionsinc.com

Sara Leiman, TMP, 703.269.0064, sara.leiman@tmpgovernment.com

Download the Webinar and Online Demonstration