Real Insights
“I trust them to handle all sorts of work — from
customer satisfaction surveys to focus groups. Market Connections helps
Cisco come up with real insights, not just the obvious answers. They know
how to ask the right questions to get the real answers. Market Connections
is extremely knowledgeable about the market so they not only give us the
answers but also make solid recommendations as to how to adjust. They
are a valued business partner for Cisco Systems. ”
Patrice D’Eramo
Director of Federal Marketing
Cisco Systems

They Know IT. And They Know The Public Sector
“I trust them — in every sense of the word.
Their knowledge of IT for the federal, state, local, and educational markets
is second to none. From focus groups to AA&U studies, I know they’ll
handle everything without me having to worry about the details. They’re
exceedingly responsive. Plus, their pricing is extremely fair.”
Ann-Marie Clark
Director of Marketing
CDW-G

Help Us Recruit and Retain Members
“Member satisfaction is critical to the success
of any association. Market Connections has helped us understand member
and non-member perceptions of our strengths and weaknesses. By profiling
our membership base, they were able to develop solid recommendations for
marketing programs to help us both recruit new members and retain current
members.”
Michele Lampher
Former Director of Marketing, Sales, and Publishing
National Association of Secondary School Principals

Invaluable Topline Analyses; Actionable Information
“Market Connections has been of immense help
in developing and executing surveys that facilitate arriving at projectable
answers used to determine the direction and content of advertising to
technology markets. Their topline analyses have not only been insightful,
they’ve been invaluable in communicating findings to stakeholders.
In the realm of focus groups, the skills and knowledge of the moderator
can be make-or-break in emerging with usable, actionable information.
Lisa Dezzutti’s industry knowledge — coupled with her skills
as a moderator — enabled on-the-fly, in-depth probing of corporate
and market perceptions we wouldn’t have otherwise obtained.”
Stephen Mizner
Managing Director
National Marketing Federation, Inc.

They Go The Extra Mile
“Market Connections performed monthly customer
satisfaction surveys for us in the areas of Installations and HelpDesk
Support, as well as quarterly for our Sales and Billing departments. Over
the years their responsiveness to the changes dictated by changes in our
business, attention to detail, and willingness to do what it takes has
made their services a very sound investment for us."
Kathy Markano
Director-Customer Satisfaction
SAVVIS

A No-Reservations Recommendation
“I have known and worked with Lisa Dezzutti since
the late 1980s. I recommend the work of Market Connections without hesitation.
There are few who know the federal market as well, and none whose research
is even close.”
Mark Amtower
President & CEO
Amtower & Associates

Excellent Focus Groups
“It’s difficult to pull candid opinions
out of each of the participants. But, we can trust Market Connections’
objective moderators to do it — in an open, unbiased way.”
Neil Maslansky
Director, Product Development
Congressional Quarterly

Understand How to Work with Ad and PR Agencies
“Market Connections helps us — and our clients — obtain
valuable insights. This means our strategies and tactics are much more
easily accepted by our clients, and they result in work that’s especially
on-target.”
Joyce Bosc
President & CEO
Boscobel
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