Please enjoy our previous e-newsletters

2010 E-Newsletters

Volume 7, Number 7 - August 2010
• New Study Shows Agencies to Increase Social Media Use
• How effective is your government business growth process?
• Power IT Down Day

Volume 7, Number 4 - May 2010
• Leveraging Research for Market Exposure
• Managing the Scope of Your Research Project

Volume 7, Number 3 - April 2010
• Federal Marketing Experts Reveal Current Best Practices at Recent WIT Event
• Consider Two Approaches to Hybrid Telephone-Online Surveys

Volume 7, Number 2 - February 2010
• Celebrating 14 Years of Research You Can Act On
• Best Practices for Focus Groups and IDIs
• One Strategy Doesn't Always Fit all Markets

Volume 7, Number 1 - January 2010
• New Federal Study Briefing Breakfast
• Smart Overseas Research Accommodates the Culture
• Validating Qualitative Research

2009 E-Newsletters

Volume 6, Number 11 - November 2009
• Our Thanks to You
• Changing Times Nullify Market Assumptions
• Structuring for Success

Volume 6, Number 10 - October 2009
• Cathy Cromley Joins the Market Connections Team
• Kicking Off a New Research Project
• The Online vs. Phone Debate

Volume 6, Number 9 - September 2009
• We're Now on the GSA Schedule!
• Taking the Guesswork out of Messaging
• Research Firms Value Prior Studies

Volume 6, Number 8 - August 2009
• Using Research to Redesign Your Web Site
• Ensuring your New Name is the Right Name

Volume 6, Number 7 - July 2009
• Going Green
• The Right Champion Drives Research Success

Volume 6, Number 6 - June 2009
• Sharpening Your Re-Compete Edge
• Tips for Choosing a Research Partner

Volume 6, Number 5 - May 2009
• Debunking Market Research Myths
• Do your customers really know what you sell?

Volume 6, Number 4 - April 2009
• Certified Researchers Make a Difference
• Leveraging Industry Events to Conduct Focus Groups

Volume 6, Number 3 - March 2009
• Getting More from your Research Investment
• Nailing the Right Target Audience

Volume 6, Number 2 - February 2009
• Sharpening Your Competitive Edge in Government Markets
• Data Weighting Enables Balanced Sampling

Volume 6, Number 1 - January 2009
• Enhancing Your Event Appeal
• Recruiting Online Research Participants

2008 E-Newsletters

Volume 5, Number 12 - December 2008
• Winning More New and Repeat Business
• Unique Federal Syndicated Study Now Available

Volume 5, Number 11 - November 2008
• Ramping up Channel Partner Support
• Aligning Marketing and Sales Delivers Impressive Results

Volume 5, Number 10 - October 2008
• Plotting your Course in Uncertain Times
• Holding on to Customers in a Bad Economy

Volume 5, Number 9 - September 2008
• Address Privacy Concerns Upfront for Better Research Results
• Is it a bird? A plane? No - it's IPv6!

Volume 5, Number 8 - August 2008
• A Weak Economy Calls for Strong Market Data
• Deciding Between Phone and Online Surveys

Volume 5, Number 7 - July 2008
• Options for Market Exploration
• Playing Digital Catch Up

Volume 5, Number 6 - June 2008
• Protecting Your Advertising ROI
• Evaluations: The Insiders Guide

Volume 5, Number 5 - May 2008
• Don't Forget Your Internal Customers
• Complex Research Requires Expert Management

Volume 5, Number 4 - April 2008
• Six Questions for Driving Success
• Even Savvy Pros Need Research Advice

Volume 5, Number 3 - March 2008
• Announcement: We've Moved!
• Building Internal Support for Research
• Understanding Customer vs. Competitor Research

Volume 5, Number 2 - February 2008
• Coming Soon: Comprehensive Federal Study
• Putting Federal Research Briefs to Work
• Ask These Questions Before Pursuing Research

Volume 5, Number 1 - January 2008
• A Dozen Reasons for Gratitude
• New Research-Based Briefs Offer Agency-Specific Marketing Insights
• Employee Surveys Provide Valuable Input

2007 E-Newsletters

Volume 4, Number 12 - December 2007
• Research Enables Effective Market Segmentation
• Timing - A Key Ingredient for Research Success

Volume 4, Number 11 - November 2007
• Can you afford not to budget for market research?
• Concealing or Revealing Your Identity in Focus Groups

Volume 4, Number 10 - October 2007
• Market Research Isn't Just for Marketing
• Panels Can Help Make Online Research a Viable Option

Volume 4, Number 9 - September 2007
• Important Considerations for Federal Market Research
• Determining Correct Sample Size is Key to Survey Success

Volume 4, Number 8 - August 2007
• Attention First-Time Researchers: Carefully Lay your Groundwork
• Online Focus Groups Gain Popularity

Volume 4, Number 7 - July 2007
• Qualitative Studies Deliver Insights - Not Statistically Valid Data
• Best Practices for Driving Customer Satisfaction Improvements

Volume 4, Number 6 - June 2007
• Building Business Intelligence with FPDS-NG
• Getting the Most from Your Research Firm

Volume 4, Number 5 - May 2007
• The Ups and Downs of Online Research
• Key Market Research Terms that Every Non-Researcher Should Know

Volume 4, Number 4 - April 2007
• Research Drives Effective Contract Sales and Marketing
• Highly Significant Findings Can Still Be Unimportant

Volume 4, Number 3 - March 2007
• Extend the Power of Research with a Robust Customer Database
• Tips for Resolving Customer Dissatisfaction

Volume 4, Number 2 - February 2007
• Survey Instrument Makes or Breaks Market Research
• Incentives Boost Research Response Rates and Data Quality

Volume 4, Number 1 - January 2007
• Designing Research for Actionable Results
• Research Drives Segmentation Strategies

2006 E-Newsletters

Volume 3, Number 12 - December 2006
• Relationship vs. Transactional Customer Satisfaction Surveys
• Reading Between the Lines of Government RFPs

Volume 3, Number 11 - November 2006
• Hybrid Research Approach Can Deliver Extra Value
• Understanding Qualitative Research Options

Volume 3, Number 10 - October 2006
• End-User Collaboration Maximizes Research Value
• Getting More Results from your Research Results

Volume 3, Number 9 - September 2006
• 'Tis the Season for Research Budgeting
• Incidence Rate Drives Research Cost and Schedule

Volume 3, Number 8 - August 2006
• Engaged Employees Make It Happen
• Remember — Criticism Can Make It Better

Volume 3, Number 7 - July 2006
• Online Surveys Require Sound Research Practices
• Maximizing Research Response Rates

Volume 3, Number 6 - June 2006
• Benchmark Metrics a Must
• Ask Your Experts for Insights

Volume 3, Number 5 - May 2006
• Attention Federal Marketers: New Market Intelligence Available Now
• Sample Size is Key to Survey Success
• Will the Real Customer Please Stand Up

Volume 3, Number 4 - April 2006
• 2006 Federal Marketing IT Report is Hot off the Press!
• Combo of Research Tactics Optimizes Product Development
• Tips for Focus Group Success

Volume 3, Number 3 - March 2006
• Face It: Cheaper Isn't Always Better
• Improving Upon Your Next Member Survey
• Lessons Learned: Recap of Government Marketing Forum

Volume 3, Number 2 - February 2006
• Mastering Events with Research
• Recall Studies Measure Advertising Effectiveness

Volume 3, Number 1 - January 2006
• Research: A Reliable and Robust Marketing Metric
• Getting More Leverage from Your Research Results
• Employee Surveys: A Valuable Retention Tool

2005 E-Newsletters

Volume 2, Number 12 - December 2005
• The Red Flags of Research Manipulation
• Customers and Non-Customers Require Different Surveys

Volume 2, Number 11 - November 2005
• Preparing for Performance-Based Contracting
• Keeping It Real with Customer Satisfaction Scores
• Research Recruitment Lists: More Is Always Better

Volume 2, Number 10 - October 2005
• Facing the Findings
• Learning Why Customers Leave
• Beware of Misleading Research Reports

Volume 2, Number 9 - September 2005
• Satisfaction Is a Two-Way Street
• Going One-on-One for Qualitative Data
• Managing Expectations: Effective Research Takes Time

Volume 2, Number 8 - August 2005
• Research and Strategic Planning
• Bridging Familiarity and Understanding
• Research Seasonality

Volume 2, Number 7 - July 2005
• Taking Your Next Focus Group Online
• Make That a Combo, Please
• Reaching the Right Research Audience

Volume 2, Number 6 - June 2005
• Does Your Web Site Get the Attention It Deserves?
• Know Thy Market Before You Dive In
• What's New in the 2005 Federal IT Marketing Report?

Volume 2, Number 5 - May 2005
• Some Key Findings of the 2005 Federal IT Marketing Report
• The Art of Changing Your Name
• Can You Be Both Vested and Detached?
• What's New in the 2005 Federal IT Marketing Report?

Volume 2, Number 4 - April 2005
• Case Study: How to Market Against New Competition
• 2005 Federal IT Marketing Report Is Here!
• Reducing Print Ad Risks

Volume 2, Number 3 - March 2005
• Does Market Research Jargon Confuse You?
• Segmentation—When One Size Rarely Fits All
• Beware of the "Well-Laundered" Number

Volume 2, Number 2 - February 2005
• A Special Announcement from Lisa
• What Are the Most Effective Marketing Tools You Use?
• Government Marketing Best Practices
• Six Steps to Making Customer Satisfaction Research Useful

Volume 2, Number 1 - January 2005
• 15 Tips for 2005 Research
• How to Maximize Contract Value
• Using Research to Measure Campaign ROI