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IT and Telecom Companies Count on Us
Market Connections has built an impressive wealth of experience through
many years of helping information technology and telecommunications firms
meet their research needs. We’ve earned this experience through
conducting hundreds of quantitative and qualitative research programs
on behalf of a wide variety of software companies, hardware manufacturers,
service and solution providers, value-added resellers, systems integrators,
management consulting firms, and more. This includes Fortune 100 and 500
companies, mid-tier firms and small businesses selling technology-based
offerings into a broad range of commercial and government markets.
Because of these deep roots in technology, Market Connections’ staff
is exceedingly adept at conducting market studies on complex and often
technical subjects with virtually all operational functions and title
levels – including CIOs, CTOs, and other high-level executives.
Equally important, because we truly understand the data we acquire, we
consistently provide our technology-based clients with on-target analyses
that offer rich insights into their performance improvement opportunities.
Our range of research expertise includes:
- Customer satisfaction and retention surveys
- Advertising, communications, and brand tracking
- Market needs profiling and feasibility studies
- Attitude, awareness, and usage studies
- Market segmentation studies
- Product and concept testing
- Pricing research
- Competitive benchmarking
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