|
2008 Syndicated Research Study
Media and Purchasing Habits of Government Employees
Federal marketers continually strive to maximize the return on their marketing
investments. But, knowing exactly who to target and how to effectively reach
them can be challenging in the unique federal marketplace. All too often, inadequate
or outdated market intelligence leads to the development of campaigns that
don't deliver— that prove to be a waste of precious marketing dollars and time.
Business development, sales, and other stakeholders end up frustrated and disappointed
— and some even question the value of marketing.
Introducing the first independent federal syndicated study of its kind
Finally, federal marketers will have a reliable and affordable data source for honing and perfecting their strategic marketing campaigns. Market Connections, a leading research firm with deep expertise in the federal market, is conducting a study of government employees across many federal agencies to gain valuable insights into their media and purchasing behaviors. The study's respondent base will be drawn from the circulation lists of 17 highly relevant and respected industry trade magazines.
An intuitive online reporting tool further enhances the value of this exciting new syndicated study. By cross-tabulating the survey results to create their own customized data views, subscribers can align the findings with their specific information needs to improve their marketing segmentation strategies. Target the right audience based on demographic and behavioral data
• Agency type
• GS grade level/rank
• Age
• Job function
• Purchase involvement
• Dollars purchased by individual vs. committee
• Products and services purchased
• Gender
Maximize media effectiveness based on actual usage data
• Use of alternative media (podcasts, blogs, RSS feeds, virtual environments, etc.)
• Readership of over 34 web sites and e-newsletters
• Readership of 30 print publications
• Use of various forms of public transportation (DC area respondents only)
• Listenership of over 17 radio stations (DC area respondents only)
 Study schedule
Early-Bird Deadline: March 31, 2008
Study Price Before March 31: $3,500 $2,975
Study Fielded: March
For more information contact:
Mike Faul, Market Connections, 703.378.2025, mikef@marketconnectionsinc.com
|
