In The News

Lessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx

May 30, 2018

Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained growth. However, not everyone shares that rosy view, with a minority of skeptics wondering, despite the fanfare, if spending will grow at healthy levels, if at all. As is often the case where large sums of promised spending collide with congressional scrutiny, the answer may lie ... Read more

Congratulations to Women in Technology 19th Annual Leadership Award Winners

May 21, 2018

Market Connections would like to congratulate all winners of Women in Technology’s (WiT) annual leadership awards for the unique vision and talent they bring to the industry. The annual awards, presented on Thursday, May 17th, highlight the breadth of talent among women in entrepreneurial, government and corporate roles across the Washington, DC region. As a woman-owned company, Market Connections appreciates the acknowledgement of talented women in the field, many of whom we work with on a day-to-day basis. Lisa Dezzutti, Market Connections’ Chief Executive Officer, founder and former WiT Board Chairperson said of the organization, “I am so proud to be ... Read more

Q&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts

May 3, 2018

After completing two recent studies with Market Connections, we reached out Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys’s offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. Unisys has always understood that the federal market has unique challenges and needs; from budgetary restrictions to constantly changing federal mandates and requirements; and has been a long time consumer of research in the industry. MC: Can you give us a little background as to why ... Read more

April 2018

April 25, 2018

upcoming events WEBINAR: Taking Advantage of the 2018 Defense Budget Influx With the passing of the 2018 Bipartisan Budget Act, increasing the defense funding cap, how can your organization take advantage and maximize opportunities over the next 16 months? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. REGISTER NOW highlights Calling Government Contractors: Participate in our 2018 Study What are your biggest marketing and business development challenges? Participate in our survey! Market Connections will be partnering with Professional Services ... Read more

Market Connections Clients Among Top 40 Finalists Announced for ACT-IAC’s 2018 Igniting Innovation Awards

April 19, 2018

Market Connections would like to congratulate our current and past clients: Booz Allen Hamilton, IBM Global Business Services, Leidos, Microsoft, AT&T and the U.S. Department of Education for their recognition as top innovators and selection as finalists for ACT-IAC’s 2018 Igniting Innovation Awards. Clients and nominated programs include: “We are proud to see companies so familiar to Market Connections on this list,” says Aaron Heffron, Market Connections president. “Our relationships with these organizations have taught us why it is important to be a leader and innovator for whatever market you’re in. These companies set high standards for themselves and it is no ... Read more

Weekly News Kick Off: Health IT Marketing to See Growth, New Cyber Laws Could Pave Way for Unified Threat Defense

April 13, 2018

Welcome to the first weekly news kick off of the new year. It looks like health IT marketing is going to enjoy some growth, while all of those cyber laws President Obama signed at the end of the year could pave the way for a unified threat defense. Enjoy these highlights. Health IT Outsourcing Market to See nearly Nine Percent Annual Growth Through 2019 A new market report has projected an 8.60% compound annual growth rate for the healthcare and life sciences information technology outsourcing market from 2015 to 2019. According to the report, cloud computing is among the outsourced technologies designed ... Read more

How Important Are Relationships in Government Marketing? VERY!

April 13, 2018

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues.  But how does one build relationships?  Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market. First of all, you need to understand exactly who your ... Read more

How Important Are Relationships in Government Marketing? VERY!

April 13, 2018

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues.  But how does one build relationships?  Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market. First of all, you need to understand exactly who your ... Read more

Big data: How much is enough?

April 13, 2018

Is there a point to big data? (via FCW) Big data may be all the rage, but the federal government often struggles with handling vast volumes of information and needs better analysis to make sense of it all, according to a General Services Administration top official. Sometimes “we think need more data ,but frankly, what we need is more…   Read more

Securing Your Cyber Offering for Success

April 13, 2018

Cyber security is one of the hottest federal technology topics of 2010, making it onto the President’s agenda and into numerous industry events and blogs.  Yet, those contractors attempting to sell cyber security-related solutions, services and products shouldn’t assume they’re speaking the same language as their targeted federal buyers. Recently, on behalf of The Lockheed Martin Cyber Security Alliance, Market Connections conducted a research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities.  Reflecting feedback from all military and intelligence branches as well as a representative sample of civilian agencies, the quantitative study results show that there ... Read more

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