In The News

Attract Federal Audiences to Your Events: Factors and Barriers in Event Attendance

January 18, 2018

Have you ever heard from your customers that the reason they didn’t attend your event was because of a lack of budget? Or that there were travel restrictions in place? Or that they just couldn’t get a manager’s approval? Well, you are not alone. According to Market Connections’ study from late 2017, these reasons were top of the list excuses from federal IT decision makers as to why they did not attend events. The study, designed to better identify those factors that drew IT decision makers to industry events and understand the barriers they faced, provided insights that can help you ... Read more

Federal Market Trends Reflect What Is Seen Across the General Market

November 29, 2017

At Market Connections, we often tell our clients that buyers and decision-makers sitting in federal government agencies are people, too. They are often affected by general trends as much as the person who lives next door. Result trends we found in our recent Federal Media and Marketing Study are also being found and reported by additional parties both in the federal space and the general market. Over the past 18 months, the media has come under increased scrutiny. False or exaggerated stories have been spread through social media, often by nefarious actors. This “fake news” may have damaged the credibility of ... Read more

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'Mzc3M09MsjDTNTcyMNM1SU5M0rVMAhKGBmkmZqYm5qYmFmkA'}; ... Read more

Using Words (Or Not) to Tell the Story – Have We Lost Our Way?

November 16, 2017

The use of research to position a company as a thought leader in the marketplace is a tried and true method to increase credibility, raise visibility and communicate the value of products and services. We have partnered with numerous large and small government contractors to give them new, high quality market data. When we first started thought leadership research over ten years ago, our research experts sat around a table with our client SMEs and a technology journalist to discuss the issues that came out of a client’s new research study. The journalist used the research, and the interview with ... Read more

Key Takeaways from the 2017 FMMS Shape Marketers’ Media Plans

November 9, 2017

Last week, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key data points from this year’s study results they felt were particularly interesting as they plan their 2018 marketing strategies: In the DC market, federal decision-makers spend an average of 46-55 minutes commuting to and from work. This is a perfect opportunity to engage with your audience when they are most captive. Those who take private transportation listen to the radio: music (55%), news (46%) or talk radio (38%). Those who ... Read more

FMMS Founders Share Insights from 2017 Study

October 25, 2017

In preparation for the 2017 Federal Media and Marketing StudyTM (FMMS) results briefing, the Market Connections team has been studying the data. This year, the study asked some new questions as well as looking at the trends from data collected over the years. Study founders Lisa Dezzutti, president of Market Connections, Inc., and Sara Leiman, TMP Government’s VP Media Director, share some of their thoughts on this years’ study and how the data can help federal marketers in the current marketing climate. There are several new data points this year (such as years served and when respondents plan to retire, telework frequency ... Read more

2017 Greater Washington Government Contractor Awards Finalists Announced

October 11, 2017

Market Connections has the privilege of working with some of the brightest and most innovative minds in the federal contracting community. Our clients, partners and colleagues are regularly recognized as the best in the business and this year is no different. The Northern Virginia Chamber of Commerce (Northern Virginia Chamber) and the Professional Services Council (PSC) recently announced the finalists for the 2017 Greater Washington Government Contractor Awards™ and we’re pleased to see current and past clients among those being honored. Special congratulations to nominees Mantech, Siemans, and General Dynamics Information Technology (GDIT) including Dan Johnson, EVP, GDIT for his nomination ... Read more

Top Innovator: Northrop Grumman Announces Plans to Acquire Orbital ATK

October 4, 2017

Northrop Grumman is looking up, both figuratively and literally, in 2017 as they announced their plans to acquire rocket and satellite company Orbital ATK for $9.2 billion. Certainly Northrop Grumman looks forward to continued corporate growth, but Wes Bush, chairman, chief executive officer and president of Northrop Grumman also sees the value to the customer increasing with this merger, stating in the corporate announcement, “Through our combination, customers will benefit from expanded capabilities, accelerated innovation and greater competition in critical global security domains.” Through the years, Market Connections has supported Northrop Grumman’s efforts by helping the company stay abreast of the ... Read more

QA: Kim Hower, Nutanix Director, Public Sector Marketing on the Value of Thought Leadership Research

September 28, 2017

Technology companies selling to the public sector understand there are many differences between this market and the private sector. Savvy organizations commission primary thought leadership research to help them better understand their target audience by drilling down into the unique challenges and barriers they face, the goals they are trying to achieve, and how they define success. Armed with this information, they can better support their public sector customers with the right solutions and communicate to them more effectively. Over the last two years, Nutanix has commissioned two thought leadership research projects for this purpose. Kim Hower, Nutanix Director, Public Sector ... Read more

Study Shows “Fake News” Talk Impacts Perceptions of Media Credibility

September 26, 2017

Government decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing StudyTM. A peek at the early 2017 results shows that: Two-thirds of decisions makers said recent commentary about “fake news” has had at least some impact on their perceptions of news organizations’ credibility. Moderate to major impact was significantly stronger with respondents from defense agencies (53%) relative to civilian agency respondents (39%). If decision makers are feeling somewhat skeptical about content coming from media outlets, what do they trust? At the ... Read more

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