In The News

Does Your Content Marketing Plan Reflect What Federal Decision-Makers Want?

March 30, 2017

The federal marketing landscape is changing. At the same time, content marketing has been growing and evolving to help marketers better meet the needs and desires of their target customers. The question is, what are those needs and desires? You can have a robust content strategy plan and a great delivery mechanism, but if you aren’t giving your prospects what they want, when they want it, then you won’t see the returns you expect. To help federal marketers target their content, Market Connections and Merritt Group have teamed to conduct a follow up to the 2015 Federal Content Marketing PulsePoll™. On Thursday, ... Read more

Top Innovator: SAIC Helps NASA Create Faster Spectrometer System

March 28, 2017

Fourier transform spectroscopy (FTS) can be used to measure a host of environmental conditions, including water, atmospheric, gaseous, particulate, and thermal pollution. Thanks to a joint effort of NASA’s Langley Research Center and Science Applications International Corporation (SAIC), collecting the data from FTS measurements may become easier. SAIC and Langley developed a faster, more accurate, and less expensive method of processing measurement data from infrared spectroscopy for materials and chemistry studies. The method requires less hardware and captures data at any wavelength. This method improves upon existing methods — it is simpler, more accurate, faster, and less expensive than previous methods. ... Read more

Winning Contractor: Leidos To Provide Scientific R&D To The Air Force Research Laboratory

March 24, 2017

Many Department of Defense (DoD) programs face the challenge to reduce lifecycle costs while rapidly fielding technologically superior warfighting capability. Design strategies based on widely supported open standards increase the likelihood that future changes to the system will be accomplished cost-effectively. To help the Air Force meet this goal, the Air Force Research Laboratory (AFRL) has awarded global science and technology company Leidos a prime contract to provide research and development (R&D) under the Mission Systems Open Architecture Science and Technology (MOAST) Program. Under the MOAST program, Leidos will perform R&D to help evolve and expand emerging open systems architecture standards for existing and next-generation Air ... Read more

A Branding Expert Weighs in on Brand and Market Perception

March 23, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are her thoughts: MC: What is your top level take on managing brand perception in the market? Jen: Perception is reality. No matter what industry you serve, remember that. And no matter what industry you serve, your employees and customers are brand ambassadors. As a branding company, we ... Read more

Market Perception Matters When Launching New Services

March 16, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception. Understanding the perception your prospects have is critical when launching new services. The story of one of our customers illustrates this importance. Our government-contracting customer sold advanced technology. As the company considered repositioning its brand around global security solutions, they wanted to understand current perceptions and position ... Read more

QA: Lisa Dezzutti on the Importance of Market Perception

March 14, 2017

How does your company or brand stack against your competitors? This is an important question to answer as you introduce new solutions or compete on new (or even existing) contracts. It’s also important to know if perceptions have changed over time, and if the way you communicate about your products, services and company represent the perceptions you want clients and prospects to have. In a few weeks, Market Connections will host a free webinar about market perceptions and company positioning. We thought we’d give you a sneak preview of what Market Connections, Inc. President and CEO Lisa Dezzutti will discuss in ... Read more

Do You Agree with These Digital Marketing Trends?

March 9, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your Data. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior. Are you using the data you’ve collected from your customers to drive marketing? If so, how? It’s the Content, Stupid. Content Marketing will face an existential challenge as CMOs will demand hard conversion metrics ... Read more

TOP INNOVATORS: Accenture and Airbus Are Glomo Award Winners

March 7, 2017

Last week at the Mobile World Congress in Barcelona, GSMA announced the winners of the 2017 Glomo Awards, showcasing companies and individuals that are driving innovation in the rapidly evolving mobile industry. Accenture and Airbus won the Best Mobile Solution for Enterprise Award for the team’s innovative wearable-technology seat-marking product, “smart glasses” designed to improve the manufacturing process and accelerate time to market for the A330 aircraft. The initiative underpins Airbus’ digital transformation agenda and provides leading edge technology and field support enabling operators to mark seat placements six times faster and has reduced errors to zero on the A330 ... Read more

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ... Read more

2017 FEDERAL CONTENT MARKETING REVIEW

March 6, 2017

Thursday, April 27, 8:30-11:30 AM (EDT) Crowne Plaza Tysons Corner 1960 Chain Bridge Rd., McLean, VA 22102 Join Market Connections and Merritt Group as we present the results of the 2017 Federal Content Marketing PulsePoll™, followed by a panel discussion. Learn which content, formats and channels are considered most relevant, influential and informative during the federal procurement process among government decision makers and the contractors who market to them. New in 2017, the study introduces additional channels including social media, compares paid versus earned marketing and highlights trends found from 2015 to present day. What you will learn: What thought-leading content do government decision-makers ... Read more

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