THURSDAY, JUNE 5, 2014
8:00-10:00 a.m. | McLean, VA
Market Connections and Sara Leiman, Vice President, Media Director at TMP Government, are excited to announce the sixth annual release of the Federal Media and Marketing Study.
Join Market Connections, Inc. on Thursday, June 5, 8:00 to 10:00 a.m. at the Gannett Conference Center in McLean, Va.
The past year has proven to be one of continued uncertainly within the federal government. Its impact on procurement policies and agency budgets remains uncertain. In this environment, most of us reaching out to federal decision-makers are continually challenged. We have to do more with less, and with fewer resources at hand. Every dollar assigned to reach a federal decision-maker is a precious resource and must be more focused than ever before.
Data from this survey will provide tremendous insight into the media habits of mid- to senior-level federal decision-makers. It combines the media usage of federal executives with their demographics, job function and purchasing habits. This year, survey responses from more than 3,700 federal decision-makers highlight their use of digital, social, mobile, print and broadcast, both inside the Beltway and outside.
Thursday, June 5th, 2014
8:00 – 10:00 a.m. Eastern
The Gannett Building
7950 Jones Branch Drive
McLean, Virginia 22102
What to Expect:
- Job Function and Purchase Responsibility – Over 25 different occupations and areas of purchase, by product and service
- Purchase by Dollar Volume – Do spending levels vary inside the Beltway vs. outside?
- Media Usage – 45+ publications, 70+ websites and mobile sites; 15+ social sites; differences inside the Beltway vs. outside
- E-newsletters – Preference by specific topics
- Mobile devices – Smartphones, tablets, e-readers for access to email, news websites, social media and video
- Broadcast – Radio and television use inside the Beltway
- Social Media sites – Work vs. personal use
New this year:
- Sports Marketing Inside the Beltway – Is this a viable option to reach federal executives?
- Early Morning Television News Programming – Will these media options reach decision makers as well as print, digital or other media outlets?