2018 Federal Contractor Study Reveals How To Land Business

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships

MCLEAN, VA July 17, 2018Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors.

Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May 2018.

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