Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships
MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors.
Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May 2018.
