New Product & Service Testing

By Emory Day | February 17, 2011

Market Connections has expertise conducting positioning and testing research for products and services. Our research provides the data necessary to support new product decisions and/or to better understand the market structure and competitive landscape. As a result, your organization can effectively develop and position the product or service for maximum differentiation against competitors.

Our research results give you the true opinions of potential customers on all features and aspects of a new offering. Armed with reliable market feedback prior to an expensive launch, your organization can:

  • Determine strengths and weaknesses of the product or service with a “real-world” test
  • Assess the offering’s viability and likelihood of ultimate success
  • Refine the offering for maximum market appeal
  • Create promotional messaging for the launch that will best resonate with prospects

Case Study

Gauging Market Viability of New Services