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Federal Content Marketing Review: Results Shared at Breakfast Event, Available for Download
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Join the Conversation – LinkedIn Group: FedPulse: Winning in the Federal SectorLast month Market Connections announced the launch of a new LinkedIn group focused on the federal market, FedPulse: Winning in the Federal Sector. Join this growing community of federal stakeholders and agency decision makers to exchange ideas and discuss emerging trends and developments in the federal sector. The goal is to provide market data, insights and share best practices that will help contractors and agencies achieve success.
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Top 10 Strategies Government Contractors are Using to Remain CompetitiveIn our 2016 Federal Government Contractor Study, we asked contractors about their top strategies to remain competitive. Contractors most frequently noted being more selective in what they bid on. Expanding into other markets and increasing use of teaming partners were also listed as top strategies. See the top 10 strategies top government contractors are focusing on to overcome and remain competitive in an era of LPTA and tight budget cuts.
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How to Create Collateral with Impact: A Discussion with the Merritt Group
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
Together with Merritt Group, Market Connections released the findings from the 2017 Federal Content Marketing Review study at a live breakfast event this morning. This study focuses on the type of content federal decision makers prefer during the different stages of the buying process as well as the top channels for content marketing. Following study results, a panel of federal marketing professionals from Accenture, IBM, LinkedIn and SAP discussed results and their best practices for reaching this unique niche market.
Merritt Group Executive Vice President and Partner, Jayson Schkloven, and Vice President Government, Matt Donovan participate in a Q&A with Market Connections to discuss results from the recent Federal Content Marketing Review study and to provide some insights and advice based on the data. Matt and Jayson share insights and advice on where contractors with tight budgets should start, how to overcome barriers to content access and how to make sure your content is found by your federal audience.
