2019 Content Marketing Review for the Public Sector:
Reaching Beyond Federal
May 9, 2019
Vienna, VA

DON’T MISS OUT! THE BREAKFAST IS NEXT WEEK! Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What formats are most influential when purchasing IT products, services and emerging technologies? Where are they accessing content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience?

Content Marketing: Where Should Your Focus Lie?

In 2008, Seth Godin made the bold statement, “Content marketing is the only marketing left.” In the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much content in the market, it’s hard to break through the noise. What marketers need now, more than ever, is content refinement and an understanding of WHAT the target audience wants, WHERE they are searching for it and HOW much time they want to spend with it.

ICYMI: WEBINAR: Reaching Your Audience Through Events: Federal Event Marketing

Did you miss our recent webinar? No problem! The recording is now available online. Based on a recent survey of federal IT decision-makers around their event attendance and preferences, Aaron Heffron and Lou Anne Brossman from Government Marketing University share results, best practices and insights to help federal marketers inform and validate their event marketing strategy.