2019 Content Marketing Review for the Public Sector:
Content Marketing: Where Should Your Focus Lie?
In 2008, Seth Godin made the bold statement, “Content marketing is the only marketing left.” In the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much content in the market, it’s hard to break through the noise. What marketers need now, more than ever, is content refinement and an understanding of WHAT the target audience wants, WHERE they are searching for it and HOW much time they want to spend with it.
Should You Include Case Studies in Your Public Sector Marketing?
For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? Market Connections recently conducted a survey of federal, state and local IT decision-makers to find out whether case studies (among other content) are valuable when procuring IT products, services and emerging technologies. The resounding answer is yes!
ICYMI: WEBINAR: Reaching Your Audience Through Events: Federal Event Marketing
Did you miss our recent webinar? No problem! The recording is now available online. Based on a recent survey of federal IT decision-makers around their event attendance and preferences, Aaron Heffron and Lou Anne Brossman from Government Marketing University share results, best practices and insights to help federal marketers inform and validate their event marketing strategy.
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