Are You Harnessing the Marketing Power of The Internet of Things? - (Archived)

The Internet of Things

infographic on The Internet of Things courtesy of Marketo.

The Internet of Things (IoT) is getting a lot of attention, and the marketing arena is no exception. IoT provides opportunities for marketers — both in the federal and commercial sectors — to respond to their customers’ needs based on their digital behaviors. IoT presents opportunities for real-time engagement and customer service.

To help put some context into what IoT means for marketers, Marketo created an infographic that explains the key points. 

As a leader in digital marketing software and solutions, Marketo helps marketers master the art and science of digital marketing. The company provides a range of resources on its website, all of which are useful regardless of who your target audience is.

Download the Marketo infographic to learn all about what IoT means for marketers.



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