The Internet of Things (IoT) is getting a lot of attention, and the marketing arena is no exception. IoT provides opportunities for marketers — both in the federal and commercial sectors — to respond to their customers’ needs based on their digital behaviors. IoT presents opportunities for real-time engagement and customer service.
To help put some context into what IoT means for marketers, Marketo created an infographic that explains the key points.
As a leader in digital marketing software and solutions, Marketo helps marketers master the art and science of digital marketing. The company provides a range of resources on its website, all of which are useful regardless of who your target audience is.