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2018 Federal Media & Marketing Study (FMMS)November 8, 2018 LOW TICKET WARNING FOR EARLY BIRD PRICE! Don’t miss the chance to purchase your ticket or table at a reduced price! Join Market Connections and Sara Leiman from TMP Government as we present results from the 10th annual Federal Media & Marketing Study. This comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits for the past 10 years. Join us to see an overview of this year’s results including overall top media outlets, trends among feds to watch out for, and to see new insights based on current affairs while also hearing directly from a panel of professionals in the industry.
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GAIN 2018 CONFERENCENovember 1, 2018 Hosted by Government Marketing University, GAIN 2018 is an annual conference focused entirely on the government marketing community. This year, GAIN will provide government-marketing specific training, focusing on the latest hot topics that all government marketers are facing. This conference also provides valuable emphasis on creating more networking opportunities for participants to network with peers, sponsors and GovMarkU’s trusted vendor community.
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FMMS Segments Now Available!Market Connections now offers federal marketers a quick and easy way to get agency-specific marketing data to assist with their account-based marketing needs. For example, whether you are targeting DoD as a whole, or focusing on a particular military branch, new reports derived from years of Market Connections’ study data can provide the background you need to make smart decisions for the agency you are trying to reach. Check our library of report segments to provide what you need to know for media buying, advertising and overall strategy decisions.
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What Are Your Competitors Spending Their Marketing Dollars On?You don’t want to miss the next big thing, and you certainly want to know where your efforts are going, so that you can go head-to-head with your primary competitors. In addition to the challenges we all are facing, our 2018 Federal Government Contractor Study asked about how government contractors are spending their marketing dollars, and how those dollars will increase and decrease over the coming year. This helps address the questions you REALLY want to know. How are your competitors spending their marketing dollars? Is their spending the same as yours? What about next year? And most importantly, how are those contractors that are winning new business and recompetes differing their spend to ensure those wins?
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Client Project Highlight: TABLEAU: Modernizing Government with a Robust Data Analytics Platform
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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Phone: 703.378.2025
Federal agencies must harness the vast amounts of data they collect around program results and budgets to show how they are achieving their mission and delivering real progress against their mission goals and objectives — and how much it is costing. Tableau shares how modern analytics platforms can now easily access any data source to quickly answer questions they might not have ever thought of before. In addition Tableau shows how the public sector can use data to achieve an evidence-based policy-making standard within their organization, to look at how they deliver programs and services and to make changes that positively impact their mission.
