Early Bird Registration
ENDS TOMORROW!

2019 Federal Media & Marketing Study (FMMS)
Breakfast Briefing
Thursday, October 31, 8:30 – 11:30 AM EST
Vienna, VA

Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. In addition to the yearly results of overall top online, print, radio and TV outlets we normally gather; we’ll also share new federal marketing trends and technologies to watch out for, and drill down to a day in the life of a federal decision-maker, asking questions to better understand their media and marketing adoption as well as the barriers preventing access. Purchase tickets or a table by TOMORROW (August 30) to take advantage of early bird pricing!

Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. Part one of our two-part blog series focuses on one of the key challenges identified: keeping content relevant.

ARTICLE SPOTLIGHT: Behind the Music: Reaching Audiences with New Technologies

Market Connections President Aaron Heffron recently penned a story for Professional Services Council’s (PSC) summer 2019 issue of Service Contractor focused on Emerging Technology. Aaron shares the challenges posed to suppliers and buyers in bringing a new technology to bear in a notoriously risk-averse federal market. Whether describing the benefits of the technology or figuring out the best way to market a new concept when the technology itself means many different things to many different people, marketers of new technologies to federal audiences face many challenges. What are some things they can do to overcome these challenges?

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