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Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation
Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. Part one of our two-part blog series focuses on one of the key challenges identified: keeping content relevant.
Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes
In part two of our blog series highlighting top challenges faced among marketers according to WIT’s “Decoding B2B and B2G PR and Marketing Trends” in partnership with Merritt Group, we focus on another key challenge identified by panelists: broken internal systems & processes. Whether it’s interdepartmental communication, collaboration or even the simple inefficiencies in using marketing automation systems, event panelists shared their perspective on the good and bad of how their teams work together.
ARTICLE SPOTLIGHT: Behind the Music: Reaching Audiences with New Technologies
Market Connections President Aaron Heffron recently penned a story for Professional Services Council’s (PSC) summer 2019 issue of Service Contractor focused on Emerging Technology. Aaron shares the challenges posed to suppliers and buyers in bringing a new technology to bear in a notoriously risk-averse federal market. Whether describing the benefits of the technology or figuring out the best way to market a new concept when the technology itself means many different things to many different people, marketers of new technologies to federal audiences face many challenges. What are some things they can do to overcome these challenges?
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