Benchmark Set for Social Media in Government

Market Connections Research Manager John Kagia discusses the 2010 Federal Community Social Media Study on Federal News Radio’s Federal Drive with Tom Temin and Amy Morris.

Listen to the interview.

The 2010 study explores how social media can enhance the value of communication between the government and industry. For more on government usage of social media, stay tuned for the release of the 3rd Annual Federal Media & Marketing Study in March 2011,which looks at media usage of more than 2,000 defense and civilian agency decision makers–including publication and website readership, TV viewership, radio listenership, and use of alternative, social, and mobile media.

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