Contractor Channel

Marketing After Hours

Thursday, May 18th, 2017

Anyone marketing to the federal government knows the challenges many prospects face with accessing content. In fact, working around blocked websites and other technical challenges is a factor in creating a content strategy. Those barriers don’t mean you can’t reach federal decision makers via new channels. Like most people, federal decision makers also own personal…Read More

Top Innovator: Start Up Rubrik is Taking the Data Backup Industry by Storm

Tuesday, May 16th, 2017

Rubrik is a start up; an extremely successful start up. The company makes data backup and recovery software, and is competing with industry giants like EMC and Veritas. According to the article “$100M Startup Winning In $50B Industry At Expense Of EMC And Veritas?” in Forbes, the Palo Alto-based company is growing so fast that…Read More

How do you Manage Multi-Generational Teams?

Tuesday, May 2nd, 2017

The federal government is not the only workplace experiencing the challenges of managing multi-generational teams. In fact, our clients are asking us if we have any insights more frequently. These questions led us to a friend who specializes in consulting with companies on exactly that, Anne Loehr of Anne Loehr & Associates. Anne writes on…Read More

The Elements of a Successful Website

Thursday, April 27th, 2017

For those who spend their days refreshing content on the corporate website, those efforts are well worth it. The 2017 Federal Content Market Study shows 82% of federal decision makers say corporate websites are an effective channel for delivering important content related to purchasing decisions. That number is up from 60% in2015 when decision makers…Read More

Winning Contractor: Salesforce Gov Cloud Granted DoD IL4 Provisional Authorization

Thursday, April 20th, 2017

Citizens accustomed to using digital services in all aspects of life are looking to agencies across all levels of government — federal, state, and local — to provide that same access. By pivoting to meet these demands, agencies are able to open up new government services, while modernizing their IT programs and saving taxpayer dollars.…Read More

Is Rebranding Worth the Investment?

Tuesday, April 18th, 2017

As your company or association grows or the market evolves, revisiting your brand vision and core values and the market’s perception may be necessary. Regardless of industry, this introspective look at who you are as an organization is a significant investment in time and resources. When ROI matters, is this investment justifiable? Every organization must…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

Tuesday, April 11th, 2017

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

Winning Contractor: Booz Allen Wins $59M Navy Contract

Thursday, April 6th, 2017

Our naval forces need access to technology that accelerates Information sharing and improves readiness and capability. The U.S. Navy’s Program Executive Office for Command, Control, Communications, Computers, and Intelligence (PEO C4I) is tasked to ensure this happens by providing effective and affordable naval information warfare capabilities. Together with the Space and Naval Warfare Systems Command…Read More

The Real Cost of Online Market Research

Thursday, September 3rd, 2015

By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online…Read More

The Real Job Destroyer in Contracting

Thursday, October 11th, 2012

Dave Glantz, Director Research Services, Market Connections, Inc. On Oct. 9, the Project on Government Oversight (POGO) blog posted an infographic and blog entry that they say “fight[s] against the myth of Pentagon spending as a job creator.” The post asserts that, based on historic data, sequestration cuts to Pentagon spending will not cause widespread job losses. The…Read More

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