Is Search Engine Marketing Part of Your Content Plan?

Are you one of the 60 percent of federal marketers using Search Engine Marketing (SEM) to reach federal decision makers? If not, you fall into the 40 percent who are not using this tool; it’s time to rethink that strategy. In the 2017 Federal Content Marketing PulsePoll™, we asked federal decision makers what they find…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

The Real Cost of Online Market Research

By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online…Read More

5 Tips for Focus Group Success

1. Focus groups are all about understanding your customers, really digging deep into their needs, wants, and emotional reactions. This information can be very useful to business planning; however, it should always be remembered that focus groups are qualitative research there is no statistical significance associated with it, and it cannot be applied to the…Read More

Employee Surveys Provide Valuable Input

Many companies smartly rely on customer satisfaction studies as an important measure of business performance. However, surprisingly, many of those same companies often fail to gather and act upon the rich insights that their most important audience, employees, are eager to share. Unquestionably, tapping into employee intelligence can help both protect and bolster the long-range…Read More