Market Research

Is Search Engine Marketing Part of Your Content Plan?

Thursday, April 13th, 2017

Are you one of the 60 percent of federal marketers using Search Engine Marketing (SEM) to reach federal decision makers? If not, you fall into the 40 percent who are not using this tool; it’s time to rethink that strategy. In the 2017 Federal Content Marketing PulsePoll™, we asked federal decision makers what they find…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

Tuesday, April 11th, 2017

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

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