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CASE STUDY: Lockheed Martin Establishes Thought Leadership in Cloud Computing

Wednesday, May 2nd, 2012

Lockheed Martin wanted to establish its Cyber Security Alliance as a thought leader in cloud computing and cyber security, while measuring perceptions of the company and other cyber security solution providers. Market Connections conducted an independent study of U.S. government federal civilian, defense, military and intelligence agency IT decision makers to evaluate awareness and attitudes…Read More

Monday Morning News Kick Off: House Approves Cyber Bill; GSA Tool to Verify Social Media Accounts; and Booz Top Employer for Veterans

Monday, April 30th, 2012

Welcome to the inaugural Monday Morning News Kick Off post from the FedPulse blog. For anyone working in the government sector – whether as a contractor or as a federal employee – knowledge really is power.  And, the more we arm ourselves with the right information, the better we will perform professionally.   As such, each…Read More

5 Tips for Focus Group Success

Thursday, May 29th, 2008

1. Focus groups are all about understanding your customers, really digging deep into their needs, wants, and emotional reactions. This information can be very useful to business planning; however, it should always be remembered that focus groups are qualitative research there is no statistical significance associated with it, and it cannot be applied to the…Read More

Employee Surveys Provide Valuable Input

Friday, February 1st, 2008

Many companies smartly rely on customer satisfaction studies as an important measure of business performance. However, surprisingly, many of those same companies often fail to gather and act upon the rich insights that their most important audience, employees, are eager to share. Unquestionably, tapping into employee intelligence can help both protect and bolster the long-range…Read More

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