Winning Contractor: Booz Allen Wins $59M Navy Contract

Our naval forces need access to technology that accelerates Information sharing and improves readiness and capability. The U.S. Navy’s Program Executive Office for Command, Control, Communications, Computers, and Intelligence (PEO C4I) is tasked to ensure this happens by providing effective and affordable naval information warfare capabilities. Together with the Space and Naval Warfare Systems Command…Read More

Message Testing Motivates Your Customers to Buy and Ensures ROI

To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews,…Read More

The Real Cost of Online Market Research

By far, the most widely read article on FedPulse is Let’s Talk Price: How Much Does Research Cost? This makes sense because it’s important to know what the investment will be when you decide to do a market research project. In the last few years, we’ve also seen an increase in the number of online…Read More

The Real Job Destroyer in Contracting

Dave Glantz, Director Research Services, Market Connections, Inc. On Oct. 9, the Project on Government Oversight (POGO) blog posted an infographic and blog entry that they say “fight[s] against the myth of Pentagon spending as a job creator.” The post asserts that, based on historic data, sequestration cuts to Pentagon spending will not cause widespread job losses. The…Read More

VA Takes Bold Steps in Using Research to Repair Supplier Relationships

Laurie Morrow, Director of Research Services, Market Connections, Inc. When doing research regarding perceptions and attitudes of key stakeholders, it is often very challenging to gain feedback that may be brutally honest or even negative.  The reality is that the most honest feedback from research is always the most valuable and provides organizations with the…Read More

CASE STUDY: Lockheed Martin Establishes Thought Leadership in Cloud Computing

Lockheed Martin wanted to establish its Cyber Security Alliance as a thought leader in cloud computing and cyber security, while measuring perceptions of the company and other cyber security solution providers. Market Connections conducted an independent study of U.S. government federal civilian, defense, military and intelligence agency IT decision makers to evaluate awareness and attitudes…Read More

Monday Morning News Kick Off: House Approves Cyber Bill; GSA Tool to Verify Social Media Accounts; and Booz Top Employer for Veterans

Welcome to the inaugural Monday Morning News Kick Off post from the FedPulse blog. For anyone working in the government sector – whether as a contractor or as a federal employee – knowledge really is power.  And, the more we arm ourselves with the right information, the better we will perform professionally.   As such, each…Read More

5 Tips for Focus Group Success

1. Focus groups are all about understanding your customers, really digging deep into their needs, wants, and emotional reactions. This information can be very useful to business planning; however, it should always be remembered that focus groups are qualitative research there is no statistical significance associated with it, and it cannot be applied to the…Read More

Employee Surveys Provide Valuable Input

Many companies smartly rely on customer satisfaction studies as an important measure of business performance. However, surprisingly, many of those same companies often fail to gather and act upon the rich insights that their most important audience, employees, are eager to share. Unquestionably, tapping into employee intelligence can help both protect and bolster the long-range…Read More

Recall Studies Measure Advertising Effectiveness

We’ve emphasized in numerous Research IT articles the importance of conducting brand awareness benchmarking studies to gauge the holistic impact of your integrated marketing campaigns. But, how do you measure the effectiveness of individual tactics? Clearly, with lead-generation activities like direct mail, e-mail blasts, and trade shows, you can employ a closed-loop system to calculate…Read More