Research Channel
Q&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts
Thursday, May 3rd, 2018After completing two recent studies with Market Connections, we reached out Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys’s offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing.…Read More
Where Are Your Federal Prospects Accessing News?
Thursday, August 24th, 2017As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. The top print and online publications are: Print, Federal and Congressional publications…Read More
How Recruitment Research Helps You Find Future Rock Stars
Thursday, July 27th, 2017As the workforce ages and baby boomers leave both the public and private sectors, filling the void is a priority—and a challenge. Competition is fierce for finding talented and skilled personnel who are the right fit for your organization. On top of that, what age cohorts like Millennials want from their professional life is often…Read More
Study Finds Thought Leadership Influences Decision Makers at All Stages of the Sales Funnel
Wednesday, June 14th, 2017(How Thought Leadership Impacts B2B Demand Generation from Edelman) We are firm believers in the power of well-done thought leadership. Our clients who do these projects share the ROI, and it is substantial — from becoming known as the industry experts in one area (SolarWinds) to increasing sales (Iron Mountain), thought leadership has a real,…Read More
How Research Informed One Company’s Capture Strategy
Thursday, June 1st, 2017As one government contractor considered entering the cybersecurity space, they realized in order to be successful, they needed to approach their capture strategies differently than other markets; that meant conducting capture research. They knew not only would the research give them actionable insights about market perception, the information would play a key role in developing…Read More
Is Email Marketing Dead?
Wednesday, May 31st, 2017Not if you’re selling to the federal government. The 2017 Federal Content Market Review asked federal decision makers what content delivery channels are most effective. Almost three quarters said email (just behind corporate websites and search engines). When we talk to our customers about their marketing strategies, they’re often reluctant to do an email campaign…Read More
Capture Research Helps You Win With Actionable Insights
Thursday, May 25th, 2017To increase win rates and retain existing customers, contractors need know when and how to engage effectively with government customers and prospects throughout the lifecycle of the acquisition and the contract. This infographic illustrates how New Pursuit and Capture Research aligns with the Shipley Associates business development lifecycle, a model that has helped organizations gain…Read More
What Content Should You Create?
Thursday, May 11th, 2017What type of content should you focus your attention on creating? The 2017 Federal Content Marketing Review asked federal decision makers what content they found most valuable at different stages of the buying process. Regardless of where in the process stage, research reports, case studies, white papers, and product demos are in the top 5.…Read More
Best Practices: Take a Play Out of the Government’s Digital Playbook
Tuesday, May 9th, 2017We love using data to inform content strategy. The 2017 Federal Content Marketing Review data provided interesting insights into where federal decision makers go for content and what they want to see. We recently spoke with a decision maker inside the government (who requested we not identify him) about his thoughts and perspectives. While this…Read More
Is Your Content Being Seen?
Thursday, May 4th, 2017Last week, Market Connections and Merritt Group released the results of the 2017 Federal Content Marketing Study. Along with the results presentation, a panel of content marketing experts shared their thoughts about what the study showed. The FCMR panelists were: Dan Horowitz from LinkedIn, Dante Ricci from SAP, Pamela Merritt from Accenture and Jessica Outer from…Read More