Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020.
Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot and maintainer training, supply chain management resources, and the services of industry sustainment experts at air bases and depots.
“The F-35 continues to deliver exceptional capabilities to the field, and this contract ensures F-35s are mission ready to meet warfighter needs,” said Greg Ulmer, the Lockheed Martin vice president who serves as general manager of the F-35 program. “The joint government and industry team continues to make significant progress improving readiness rates and reducing sustainment costs. In 2020, we are confident F-35 sustainment costs will be equal to or less than legacy jets.”
Work under the $1.9 billion contract will take place in Texas, Florida, South Carolina, California and the United Kingdom.
Do you have the information you need to create and justify your marketing strategy for the upcoming year? The “right” information can take many forms, including customer feedback, prospects’ spending plans, agencies’ strategic direction, and the important factors for key decision-makers and influencers. Limited budgets and tight timelines can often hamstring the most well-thought-out plans for information gathering. Market Connections has worked with dozens of public sector contractors over the years to get them the right information at the right time. Whether it’s maximizing the use of free resources or commissioning custom research, here is what we have learned works best in different situations.
As many know, the BEST part of selling to a government customer is that their past spending history is often open for all to see. By way of publicly available data, one can see where agencies have historically spent their money and with whom. This is incredibly helpful in identifying partners, gauging the competitive landscape, or making a “go/no-go” decision on an upcoming opportunity.
With a little elbow grease and a working knowledge of the federal procurement process, government contractors who are looking to find information about upcoming contracts and opportunities can find information on https://beta.sam.gov/ (formerly FedBizOpps.org or fbo.org). This site, run by GSA, is a great starting point to find contract opportunities. You can search for opportunities by keyword, solicitation ID, or by the name of a federal organization. You can then use a wide variety of filters to narrow results.
For more historical information, such as past contract winners, number of contract actions and historical spending since FY2004, details can be found on Federal Procurement Data System (https://www.fpds.gov/). Market Connections works intimately with this data to help measure the size of the overall market, make determinations of go-to market strategies, and track the growth and viability of partners and competitors.
Syndicated or Multi-Client Studies
A wide variety of organizations and companies release overview data regarding the federal marketplace or specific agencies of product/service categories. Usually available for a small fee, these studies and reviews can provide a glimpse into strategic plans and the direction of buying, as well as offer insights into habits and behaviors of the market in general. Something to keep in mind, however, that while this information is available to you for a smaller fee, it is also available to your competitors.
Bloomberg Government and Government Executive Media Group offer overarching studies to understand how, at a high level, contractors are perceived in the federal marketplace. BGov200 and Leading Brands can provide a glimpse of the top contractors in the market, leveraging the knowledge within the specific companies and direct contacts with buyers and federal employees.
In addition, Professional Services Council (PSC) conducts a yearly assessment and estimate of federal spending every October based on an extensive network of interviews with government officials, congressional staff, private analysts and government contractors. PSC’s Annual Vision Federal Market Forecast develops budget estimates for defense and civilian agencies overall, as well as, specific breakdowns for individual agencies ranging from the Department of Agriculture to NASA.
For best practices in federal marketing, Market Connections provides our own annual and biennial studies such as Federal Government Contractor Study which looks at the best practices of federal marketing and business development professionals; Federal Media & Marketing Study which focuses on the media habits of federal audiences; and the Content Marketing Review studies which content marketing methods are best received by federal IT decision-makers. Presented at in-person networking events, this data provides insights to help with contractors with federal market strategy development.
General information about your audience may not be enough. Your product or service may be in a niche-category or very specific, your target audience unique, or you have some thoughts and insights that you believe can set you apart from your competitors. If this is the case, it is worth the investment to commission some custom research specific to your needs.
Oftentimes our clients need more detailed information to help make smart business decisions, especially when new product launches or large advertising investments are on the line. Whether they are seeking to position themselves for a specific contract, ensure customer satisfaction, develop or test specific messages, or to gain a better understanding of how they are perceived against a specific set of competitors, our custom research can provide data and insights directly from the federal audience contractors are serving.
Market Connections has over 25 years of experience in reaching these specific audiences, gathering a strong database of federal decision-makers from all areas of the government. Whether seeking insights from the general audience, specific to an agency or purchase category, Market Connections third-party research is a trusted resource among federal professionals and the contractors who serve them.
Learn more about custom research Market Connections provides to aid government contractors with their business development and market planning.
While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can change, usage varies by age and the level of influence can differ by platform.
To understand federal decision-makers’ media usage habits and trends, for over a decade, Market Connections conducts an annual Federal Media & Marketing Study (FMMS). In response to the uptick in the use of social media among the general public, within this study we also ask federal decision-makers about the top social media websites they are using.
Do Feds Access Social Media at Work?
People often think that security measures may keep federal employees from checking social media at work, forcing employees to drop their phones at security or leave them in their cars. However, the study found three-quarters of employees can carry personal or work-provided mobile devices into their work environment, providing them a device on which they can possibly check social media. It also found one in ten check their accounts during the workday (in the office), and one in five check during their lunch break. Not surprising, peak usage happens in the evening when four in ten said they check their social media.
What Social Media Sites Are Feds Visiting?
Facebook continues to top the list with three-quarters (76%) of respondents saying they visit the site. In addition, one-third of respondents (38%) noted being daily Facebook users. This is no surprise considering the majority demographic of survey respondents, half of which are 55 or over and one-quarter being 45-54 matches that of Facebook’s fastest-growing audience. (According to AARP, a recent poll found that Facebook use had an 18 percentage point increase among those 50 to 64 years old and a 14 percentage point jump among people 65 and older.)
Second to Facebook, over half (56%) of the respondents listed visiting LinkedIn. However, interesting to note, while it was the second most-used social site, the frequency is much less, with only one in ten (11%) being daily users.
Instagram and Twitter have continued to experience some growth among federal workers, yet both tied for third with four out of ten federal employees sharing they use these sites.
Should We Consider Marketing to Feds on Social Media?
Social media is being used and is certainly a viable way to reach the federal audience, however, questions remain:
- Who are they following on social media?
- How are they using social media?
- How would they react to work-related advertising on social media?
- Are they concerned about privacy?
Are there other challenges and issues for those trying to market to feds via social media that should be considered?
The Federal Media & Marketing Study scratches the surface. To get a deeper understanding of social media usage among federal employees, in support of our federal marketing clients, we conducted a survey to answer these questions and more.
See results and insights from this study at our upcoming webinar: “How Are Federal Employees Using Social Media in the Workplace?” on December 12 from 2-3 PM ET.
Market Connections CEO, Lisa Dezzutti received Government Marketing University’s second annual Lifetime Achievement Award at the 2019 GAIN Conference on Tuesday, November 12. Unable to attend, President Aaron Heffron accepted the award on her behalf.
With over 30 years of experience in the government marketing community, Lisa was recognized for her contributions to the industry, including starting market research firm, Market Connections, serving as Board President for Women in Technology and years of service at GTSI.
In presenting the award on behalf of Government Marketing University, Mark Amtower, Managing Partner at Amtower & Company and first annual Lifetime Achievement Award winner shared a few words about Lisa, “The contributions of Lisa and her team at Market Connections has helped us produce some absolutely great marketing programs, not in glam and glitz, but in real results, things that actually work… I rely on Market Connections like no other source in this market for my education.”
While she was unable to accept in person, Lisa did send a few notes of appreciation, “I am so deeply honored to receive it and terribly disappointed not to be here to receive it in person. It has been a great pleasure and privilege to be a part of the government contracting industry for the last 30 years.” She continued by noting those in the audience, by saying, “I have had the opportunity to work with and get to know many talented people, many who I call friends, many who are in the audience today. My friends and colleagues are the real reward after 30 years in this industry.”
To learn more about the GAIN Conference and see all 2019 GAINer awardees, visit www.theGAINconference.com.
Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector.
In part two (read part one) of this blog post series we’ll focus on a second challenge discussed by panelists: broken internal systems and processes.
How Can We Better Work Together: Broken Internal Systems & Processes
Market Connections often works with B2G clients to support their business strategies from brand awareness through business development. The internal structure of these companies often varies, affecting the business growth efficiency and success of the organization. This was echoed by the panelists. Whether it’s interdepartmental communication, collaboration or even the simple inefficiencies in using marketing automation systems, the panelists shared their perspective on the good and bad of how their teams work together.
Sales & Marketing: A Contentious Relationship? Or Working Together?
How many times have we heard the following:
“The marketing leads don’t give us what we need” or “the sales rep just cares about his or her individual sales”
While each group may have different short-term goals, both need to work together to achieve long-term success.
According to Marni Puente, Market Development Leader from KPMG every member of her team must focus on the organizational client interaction plan, understand where the strategic relationships are, and together support negotiations, decision-making and networking. In her perspective, “If you’re responsible for marketing you’re responsible for business growth too.” She continues to say, “Whether it’s…doing business development [yourself], or …. working closely with the business development team, (business growth) is something every marketer thinks about.”
Are companies structured for this integration?
Market Connections conducted a study of government contractors in 2018 that revealed that over half (51 percent) of respondents stated their business development (BD/Sales) and marketing departments reported to different supervisors, nearly four in ten reporting to a single supervisor and the remaining listing either BD reporting to Marketing or vice-versa. While more than half may be reporting to different supervisors, this does not mean there isn’t room for integration; meeting regularly can ensure communication and alignment of business goals.
According to our study, many successful companies, nearly two-thirds of respondents, said their sales and marketing teams meet at least once a month, and a quarter of which said they meet weekly. However, interestingly, nearly one in five said they meet maybe once a year, if at all. Anna Wehberg, Senior Director of Marketing at Bitdefender validated our results. “If sales and marketing are not aligned, business doesn’t seem to flow right.” According to Wehberg, her sales VP and her speak, text, or Skype every day.
According to the speakers, those departments that work together see better success. A strong relationship between these two departments is key. As one panelist put it, “When relationships are strained things are going to be bad… When things are good, they’re really good.”
The overall feeling is that there is a general trend moving towards the integration of sales and marketing, with a strong focus on relationship building between the two groups.
Marketing Supporting Business Development
How are marketers supporting their BD counterparts? At Microsoft, Tonya Klause, Communications Manager US and Americas Services, talked about reducing redundancies while maximizing the “story” of Microsoft. Marketing plays a key role in training their sales team to use tools such as LinkedIn, Navigator and Elevate. Skills and techniques to effectively reach customers include content sharing on Navigator and LinkedIn, helping executives develop their profile, unique voice, and blogging skills.
Marketing can also help support the BD/Sales teams through webinar trainings and follow-up. Wehberg explained that in addition to hosting training sessions, she records those sessions and saves them online for later access. She takes notes and pulls highlights from webinars and shares them along with links to the original webinar to team members via email as a follow-up. She even texts the sales teams to ensure they have the information. She tries to find different ways to give sales reps information in different formats and repeats the message several times, understanding that people may respond and learn differently.
In general, we are moving towards integration. In order to have success in the market, it is essential for marketing and sales to collaborate, communicate and have integrated strategies. Regardless of how departments are currently structured, these teams must work together toward their common business growth goals. Best practices include: keeping lines of communication open between executives, regular weekly or monthly team meetings for strategy and planning and providing training opportunities to ensure a unified external brand as well as a sharing of best marketing and sales practices.
Thanks again to WIT and Merritt Group for putting together a great event with insightful conversation around challenges and trends and many thanks to each panelist for thoughtful input that will be supportive to B2B and B2G marketers.
Read part one of our blog series providing an overview of the event and insights into top challenge: keeping content relevant.
Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is not surprising that state and local decision-makers do not have the same resources as their federal counterparts when it comes to the procurement of IT products, services and emerging technologies.
With fewer dollars to spend and fewer people to serve, state and local staffing levels are smaller with greater responsibilities and decisions, laying at the feet of a narrow group of individuals. With fewer colleagues to rely on for research and information, state and local IT decision-makers seek outside resources for education. According to the 2019 Content Marketing Review: Federal & Beyond, nearly half of state and local IT decision-makers admitted the source they relied on the most are industry contractors/vendors (47 percent). They look towards their vendors and suppliers to help them educate, validate and communicate with their stakeholders.
The quote, “with great power, comes great responsibility,” sums up the importance of a vendor’s role for state and local customers. As a vendor serving the state and local market, you have a responsibility to make your content as relevant as possible to these decision-makers. Market Connections’ recent study compared state and local decision-makers with their counterparts at the federal level and identified some key elements that should be incorporated in your state and local government content marketing strategy:
Educate and Explain
State and local buyers are not only thirsty for information, they want it to help explain it in a way both they, and other non-technical colleagues, can understand. Research reports and white papers are the top two ways to get information delivered to state and local audiences whether it’s describing new products, services or emerging technologies. However, over one-quarter also value case studies and marketing collateral, content often rich with descriptions of practical applications, that can explain in clear terms the specifications and benefits of certain products, services and technologies.
While they are thirsting for information, keep in mind how much time you expect them to dedicate to your collateral. While they value written content, the state and local audience is less willing to spend time with this type of content compared to videos and podcasts (only up to 15 minutes with white papers and case studies.) If you are describing something completely new, or very involved and complex, consider webinars, podcasts and videos as long-format content to educate, as the study shows they are willing to spend more time with these content formats (up to 30 minutes or more.)
Validate and Justify
State and local decision-makers are often the sole primary technical consultant within a larger agency of program staff. They need to justify their decisions with materials that clearly explain a certain viewpoint and provide all the background necessary for a clear path forward. Past performance examples and product specifications should be embedded within the description of any service or technology. These informative stories help validate the decision to less technical individuals and justify the vendor selection.
Your content will have legs, so you must treat it as if it will speak to everyone, technical and non-technical. Over half of state and local respondents we surveyed admitted to sharing content electronically with colleagues, supervisors and teams, one-quarter printed it to share with colleagues and one-quarter shared it via LinkedIn or other social media. Among key reasons for sharing included that it confirms their opinion or viewpoint. Too much language that sounds “salesy” in nature is likely to reflect negatively on your customer and not give them the foundation they need.
Public sector marketers often need to create content that will serve multiple purposes for this unique audience. First and foremost, this audience is looking at you not only as a vendor, but as a partner helping them support their constituencies. Your content should be short, concise and easy to understand for non-technical audiences, since your target audience may look to use your content to help them educate their colleagues, supervisors and teams and provide validation for their decision to purchase your products and services.
This audience is also open to different ways of content delivery. State and local government customers are more willing than many customers to leverage video and podcasts to help understand the issues and tell their stories. An effective content marketing strategy on the state and local side includes larger doses of video and audio than many of the other traditional public sector verticals.
Learn more about the preferences of state and local audiences or to compare this audience with their federal counterparts, download the 2019 Content Marketing Review: Federal & Beyond full report and infographics.
Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997.
In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring training each March catching her favorite team prepare for a summer of pitches, swings and home runs for the upcoming season at Nationals Park.
With two signed baseballs from Max Scherzer and Stephen Strasburg, a signed third base by Anthony Rendon, a signed baseball bat by Ryan Zimmerman, an impressive collection of bobbleheads and up- close-and-personal pictures with more than 20 players, we thought it would be fun to give you a glimpse to a different side of Market Connections’ vice president, and Nationals’ superfan, Laurie Morrow.
MC: How long have you been a Washington Nationals fan?
LM: Though I went to a few games here and there during the early years, I really started to take an interest when Bryce Harper was brought up to the majors. He is the same age as my oldest son who also played baseball. It was around the time my son stopped playing in his senior year of high school that Bryce came along. Instead of sitting in the bleachers at travel league and high school games, I started watching the Nationals faithfully on TV. I also try to attend a few games in-person every month.
MC: Who is your favorite player and why?
LM: Anthony Rendon. Tony is an awesome player and is truly underrated. He has never made it to the All-Stars but deserves to be there. Besides being a great baseball talent, he is very involved with the Nationals Youth Baseball Academy. I hope the Nats re-sign him.
MC: What is your favorite Nationals memory?
LM: Attending spring training games played in their old stadium in Viera, FL before the team moved to West Palm Beach. The new stadium is very nice, but the old stadium was a great way to see the games and players up close. My husband and I try to go to spring training every year.
I can also share my least favorite memory. This was game two of the 2014 NLDS when the Nationals lost to the Giants (after 18 long innings!). I was at that game and stayed until the bitter end!
MC: Of course, we have to ask, do you miss Bryce Harper?
LM: I wasn’t surprised that the Nationals didn’t sign Harper. However, I wasn’t happy that he went to the Phillies and I will have to watch him play against the Nats 19 times a year for the next 13 years! I don’t really miss him. The Nats have great young talent on their team.
MC: What is your outlook for the 2019 season?
LM: I’m hoping the Nationals will start playing better baseball than they have in April and early May. They are a very frustrating team to watch. You can’t turn off the TV thinking they already lost or already won. It’s always a roller coaster ride, but it’s a fun one!
If you have questions about market research or the Washington Nationals, you can reach Laurie at email@example.com.
“Content marketing is the only marketing left.” – Seth Godin
In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much content in the market, it’s hard to break through the noise. What marketers need now, more than ever, is content refinement and an understanding of WHAT the target audience wants, WHERE they are searching for it and HOW much time they want to spend with it.
Looking ahead to the release of the findings from Market Connections’ 2019 Content Marketing Review survey of the public sector marketplace in May, we decided to look at what other researchers focused on commercial B2B and B2C markets are reporting.
According to Content Marketing Institute in 2019, nearly two-thirds of marketers reported increased use of video and/or written digital content compared to the previous year. More than a third (37%) said they increased their use of podcasts and audio books.
With these three areas on the upswing, it’s important to understand how and when to deliver content. According to Harvard Business Review, content marketers should take three things into consideration:
- The amount of time you are asking your audience to invest. According to HBR, buyers’ average viewing time is just under three minutes and within that time can make quick judgments including whether to move to the next step.
- When to optimize content for mobile and when not to. Mobile content is leveraged most at the top of the sales funnel. But just as the type of content should evolve throughout the sales process, so should your content format. When a lead becomes a strong opportunity, the use of desktop to view content becomes more prevalent.
- Traditional times to send content may no longer apply. Seasoned marketers have often delegated sending content on Tuesday morning through Thursday afternoon. However, according to HBR, visits have become more evenly distributed across all week days. In addition, they found that “[Even] if initially engaged [during the week], a prospect reading a piece on Wednesday often returns for a longer visit on the weekend.”
All of these suggestions provide great food for thought for those working in the public sector market, and lead to the ultimate question: do these strategies work for the B2G market?
To answer this question, we invite you to join us for a breakfast briefing: Content Marketing Review: Federal & Beyond on May 9. We’ll share how public sector decision-makers at the federal, state and local levels are responding to content: what types of content they prefer, how much time they want to spend with it, what they want to get out of it, and where they go to get it. After the results briefing, a panel of expert marketers will share best practices from their own experiences.
2019 Content Marketing Review:
Key Takeaways from Professional Services Council’s AI Roundtable Discussion
Discussions for potential applications of artificial intelligence (AI) in the private and public sectors are becoming ever more frequent. Market Connections recently attended Professional Services Council’s Government Affairs Committee AI roundtable on March 1, 2019, featuring Varun Krovi, deputy chief of staff & legislative director for Representative Brenda Lawrence (Dem, MI-14), who together with Representative Ro Khanna (Dem, CA-17) introduced a resolution calling for the ethical development of AI.
ICYMI: WEBINAR: Confidence, Trust and Its Impact on the Federal Market
Did you miss our recent webinar? No problem! The recording is now available sharing insights and data based on our most recent Federal Media & Marketing Study. Understand how the level of confidence federal employees’ have in particular media properties may have a positive or negative effect on your brand and message. Understand how combining confidence with levels of engagement and reach can be an effective measure to make key decisions in the media channels you are choosing to get your message out.
Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro
Climbing Kilimanjaro has been one of my major goals and last year I decided to stop talking about it and just get it done. As in other times in my life, it showed me that I could accomplish the high-reaching goals I set for myself by putting in the hard work, training and preparation, and in the end, there is a certain level of exhilaration and awe when accomplishing that goal. As in any difficult endeavor, certain life lessons are brought into sharper focus. Here are a few lessons from the climb that apply to both my business and personal life.
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“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.” -Michelangelo
This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much more than we realize. Over the course of my adult life, I have tested this belief multiple times by setting and achieving big goals – from starting my own company, Market Connections, to jumping out of perfectly good airplanes to trekking to the top of Mt. Kilimanjaro in Africa this past January. At, 19,340 feet, “Kili” is the tallest peak in Africa and the highest free-standing mountain in the world! Not only was this an epic adventure, it was the hardest physical thing I have done. EVER.
Climbing Kilimanjaro has been one of my major goals and last year I decided to stop talking about it and just get it done. As you can imagine, doing this type of climb takes both physical training and mental preparation. Last August, I started my physical training by doing cardio three times a week and strength training once or twice a week using machinery like my Peloton bike and Stairmaster. On the weekends, my husband and I drove 1½ hours to hike various trails in the Shenandoah and GW National Forests. Even though he did not go on the Kilimanjaro trek with me, I could not have asked for a better, more supportive training partner.
While the training helped me to prepare physically for the challenge, the actual trek (taking nine days from start to finish) was, at times, both physically and mentally grueling. However, summiting Kili gave me a true sense of accomplishment. As in other times in my life, it showed me that I could accomplish the high-reaching goals I set for myself by putting in the hard work, training and preparation, and in the end, there is a certain level of exhilaration and awe when accomplishing that goal.
As in any difficult endeavor, certain life lessons are brought into sharper focus. Here are a few of mine from the climb that apply to both my business and personal life:
- Slow down and enjoy the journey. If your life is anything like mine, it is full to the brim with activities and obligations. It can be very hard to be present and keep your focus on things that are truly important. Kilimanjaro doesn’t give you a choice. It strips you down to only the absolute essentials, both physical and mental. For example, I packed several “must have” items I thought I would need that never came out of my duffle bag! As we climbed further up the mountain, worries and frustrations I carried from home quickly fell away. Instead my focus was on “pole, pole” – Swahili for slowly, slowly. It’s a phrase we heard often on the trek. Walk slowly and breathe slowly and deeply. This advice was almost meditative and allowed us to focus more fully on our surroundings, each other and achieving our goal of getting to the top.
- “Hakuna matata.” Swahili for no worries. Before coming to Tanzania, I’d only heard this as a reference to The Lion King. In Tanzania, and particularly on the mountain, this is something people repeat a lot. For them, it’s not just another phrase, it’s a way of life. I’m trying hard do the same. Stuff happens, but we all have the freedom and ability to decide how we deal with it. Easier said than done, but I’m working on it.
- Drink more water and be a ‘lazy lion.” To stay well hydrated and keep altitude sickness at bay, we had to consume at least three liters of liquid each day. That was tough. At home, usually the only liquids I have all day are two cups of coffee in the morning. We had acclimatization time when we were told to be “lazy lions” – to rest and take it easy – so we would be ready for the physical and mental challenges of the next day. To succeed on the mountain, you must pay attention to, and take care of your body’s needs. Back down at sea level, we all need to do the same. With all the responsibilities and busyness of our everyday lives, we sometimes forget to take care of ourselves. Start small. How much water have you had today? Drink more water. Take a nap. You’ll feel better.
- We are all greater together. We can accomplish so much more together than we can ever accomplish on our own. Stephen Covey calls it interdependence. And I needed it to get up the mountain. Before I went, it came in the form of encouraging words and training support from friends and family. On the mountain, it came in the form of about 60 people including my climbing partners, guides, porters, and cooks all watching out for my well-being. Each had their own unique strengths they brought to the task at hand. It’s no different at home. You are only as strong as those who support you. Don’t underestimate the value and power of your team. Recognize and tap into that power and there’s no telling what you can accomplish together.
- Never give up and push beyond your comfort zone. As a successful business owner, I already knew this, but the climb reinforced it. Big journeys begin with a single step. And it’s one step at a time and then just one more until you reach the top. While the journey may be tough, the view from the top is worth it! (Just check out my video below!) We each must set our own goals and hike our own trail in life. Your goals may change, and while you may not always make it to the summit, make sure you give it your best and that you’re happy with the trail you leave behind. Remember, life begins at the end of your comfort zone.
I hope this will inspire you to take on new challenges or try something you never thought possible. What are your plans in 2019 to get out of your comfort zone? What goals will you strive for? What steps do you need to take to prepare to reach those goals? Drop me a note and let me know. I would love to hear from you: firstname.lastname@example.org
Check out Lisa’s video from the summit below: