Marketing Tactics and the Federal Environment:
A Federal Media & Marketing Study Webinar
January 16, 2019, 2-2:30 PM EST
Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study.
The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling about budgets, the procurement process and which technology trends they’re latching on to.
Whether you missed the breakfast or want to make sure others at your organization get this information to help develop your 2019 strategies, join us for this short, complimentary webinar.
Federal Audiences Rank GovExec.com Among Top Digital Sites
Leading the list of top federal and congressional sites is GovExec.com, with over one third (37 percent) of federal decision makers and influencers listing it as a site they visit. In addition to being first among federal and congressional sites, when compared to the top general websites, GovExec.com ranks fifth among these high-volume sites, proving this website is one marketers should definitely consider if they are trying to reach federal audiences.
Q&A: Federal Media & Marketing Study Co-founders Commemorate Ten Years of FMMS and Its Impact on Federal Marketers
To commemorate the tenth anniversary, Market Connections reached out to co-founders Sara Leiman and Lisa Dezzutti to reminisce on the birth of the study and to learn about how the study has evolved over the past ten years.
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