Marketing Tactics and the Federal Environment:
Federal Audiences Rank GovExec.com Among Top Digital Sites
Leading the list of top federal and congressional sites is GovExec.com, with over one third (37 percent) of federal decision makers and influencers listing it as a site they visit. In addition to being first among federal and congressional sites, when compared to the top general websites, GovExec.com ranks fifth among these high-volume sites, proving this website is one marketers should definitely consider if they are trying to reach federal audiences.
Q&A: Federal Media & Marketing Study Co-founders Commemorate Ten Years of FMMS and Its Impact on Federal Marketers
To commemorate the tenth anniversary, Market Connections reached out to co-founders Sara Leiman and Lisa Dezzutti to reminisce on the birth of the study and to learn about how the study has evolved over the past ten years.
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