“It is clear that event cancellations and travel restrictions present barriers for government and industry collaboration and may threaten innovation in government,” said Lisa Dezzutti, president and CEO of Market Connections, Inc. “Fortunately, this study provides some key indicators of ways contractors can continue to reach government customers with information, best practices and new solutions.”
According to the results, contractors and government agree that industrywill need to become more creative in informing and educating government customers. The PulsePoll™ revealed how government employees are planning to obtain their information, as an alternative to events and trade shows. The poll also revealed how government contractors are planning to reach their government customers in light of the new era of event cancellations.
“Government employees are aware of the impact that budget constraints and travel restrictions are having on their ability to stay current on trends and knowledge. They see collaboration opportunities diminishing, and anticipate long-term effects to their agencies, technology and innovation in government,” said Joyce Bosc, president of Boscobel Marketing Communications. “This poll shows us that contractors can benefit from investing in thought leadership programs, hosting webinars and leveraging the reach of trade publications.”
Download a white paper overview of the study results, which also provides recommendations, commentary and insights from government and industry thought leaders.
About Boscobel Marketing Communications, Inc.
Boscobel is a certified Woman-Owned Small Business founded in 1978. The company provides full-service digital and traditional communications support to small, mid-tier and tier-one defense and civilian contractors, commercial technology firms, government agencies and trade associations. Clients specialize in cybersecurity, engineering, enterprise IT, mobility, health care IT and more. Boscobel offers both modular and integrated programs, including M&A communications, capture support, recruitment and social media. Join our discussion on Twitter at @fedbizbeat or follow our blog at www.fedbizbeat.com. For more information, please visit: www.boscobel.com.
About Market Connections, Inc.
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations. The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets, and is known for the annual Federal Media and Marketing Study and ongoing PulsePolls™ of the government market.