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Webinar: Best Practices: Using Research to Assess Market Perceptions and Company PositioningJoin Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your company/organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers.
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Save the Date! 2017 Federal Content Marketing Review
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Market Connections Launches Journey Mapping OfferingWhen Dr. Rosita Thomas joined the Market Connections research team, she brought her vast experience with journey mapping to our range of offered services. In a recent Q&A with Susan Rose, Dr. Thomas explains what journey mapping is and why it’s important to support your marketing efforts.
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Data Driven Thought Leadership Fuels SuccessRecently, Entrepreneur.com published a story, “Use Your Marketing Data to Fuel Your Ascent to Thought Leadership.” This article explained all the reasons data helps position you and your company as thought leaders — and ultimately, trusted advisors. At Market Connections, we are big believers in the power of data to tell your story.
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Market Connections Announces Hire of Senior Executive to Drive GrowthMarket Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti. Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products and services to support clients’ business needs.
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contact us | ||||
11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |