Webinar: Best Practices: Using Research to Assess Market Perceptions and Company Positioning

Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your company/organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers.

Save the Date! 2017 Federal Content Marketing Review
Thursday, April 27, 2017 | Tysons Corner, VA

Market Connections and Merritt Group will be partnering again to look at how content is influencing the federal buying process and how contractors are leveraging content in their marketing, communications and business development activities. Learn how to optimize your content marketing strategy for the federal market. Which content is most useful and influential? See results from our 2015 study here.

Market Connections Launches Journey Mapping Offering

When Dr. Rosita Thomas joined the Market Connections research team, she brought her vast experience with journey mapping to our range of offered services. In a recent Q&A with Susan Rose, Dr. Thomas explains what journey mapping is and why it’s important to support your marketing efforts.

Market Connections Announces Hire of Senior Executive to Drive Growth

Market Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti. Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products and services to support clients’ business needs.

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703.378.2025 | www.marketconnectionsinc.com