February 2018 - Market Connections

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WEBINAR: Best Practices: Attracting Federal Audiences to Your Live Events

Webinar: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study

A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology. Our webinar sheds light on the ongoing challenges with government and government contractor hiring and retention. It shares findings from our latest study to help your organization develop and improve the right strategies and best practices to recruit and retain the best candidates.

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highlights

Attract Federal Audiences to Your Events: Factors and Barriers in Event Attendance

Have you ever heard from your customers that the reason they didn’t attend your event was because of a lack of budget? Or that there were travel restrictions in place? Or that they just couldn’t get a manager’s approval? Well, you are not alone. According to Market Connections’ study from late 2017, these reasons were top of the list excuses from federal IT decision makers as to why they did not attend events. The study, designed to better identify those factors that drew IT decision makers to industry events and understand the barriers they faced, provided insights that can help you in the development and design of your events in the upcoming year.

Attract Federal Audiences to Your Events: Event Preferences

Event marketing isn’t easy, or cheap. While we’ve asked about event attendance in signature studies such as the Federal Media Marketing Study and the Federal Content Marketing Study, some questions remained unanswered. Our clients want the answers that will help them get the most out of their event marketing budget. The questions remain: what should the events we create and/or participate in look (and feel) like? What kind of events do decision-makers in the federal government want? We asked a series of questions regarding preferences on event formats including: live versus virtual events, single versus multi-vendor events and event focus, among others.

Project Highlight: Unisys: Keeping Our Nation Secure: The Status of Federal Agencies Security Postures

The recent Presidential Executive Order Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure states “known but unmitigated vulnerabilities are among the highest cybersecurity risks faced by executive departments and agencies.” It calls for increased focus on securing IT and data, including protecting IT and data from unauthorized access and cyber threats; being aware of potential threats; being able to detect security events; and being able to respond and recover. However, cybersecurity risk management has been a long-term priority for federal agencies, even before the White House issued this Executive Order. The question is, in an age of increased cybersecurity threats and federal mandates, how have agency security postures changed over the last year?

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