Confidence, Trust and Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar
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2019 Content Marketing Review for the Public Sector: Reaching Beyond Federal
May 9, 2019, 8:30-11:30 AM EDT
Reaching government decision-makers with thought-provoking content should be a priority for any B2G marketer. What format (white papers, podcasts, videos, etc.) do they find most useful and influential during their buying process and, furthermore, where are they going to get this content? NEW THIS YEAR: As many contractors continue to expand into state and local markets, do the same rules apply as their federal counterparts? How should content be developed and marketed to this audience? Join us as we expand the Federal Content Marketing Review to include state and local decision-makers as well!
To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success
If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. What should one do to develop a brand strategy that can weather the ups and downs and layers of uncertainty?
Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?
Emerging technologies have afforded workers the opportunity to telecommute, work flexible schedules, and/or work in remote offices or shared workspace, thereby changing the way we do business from the traditional 9-5 of days past. This new work-life integration, for many, eliminates hard boundaries and also affects how we consume media and communications for work. It is not surprising to find modern professionals checking personal emails or visiting social sites throughout the workday while at the same time checking work emails or reading online articles during personal time. Are federal workers following suit?
Podcast: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings
Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders and transitioning your position from vendor to partner/educator can significantly improve the strength of your marketing and messaging to this niche market. Listen to the Government Marketing University interview with marketing executives from ViON Corporation, Dell EMC and Market Connections about effectively marketing IT service offerings in the public sector.
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