Federal Content Marketing Review 2015
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MISSIONS EVOLVE, CONTENT REMAINS KING
Federal decision-makers turn to thought-leading content to inform and influence their procurement decisions—but which content is most useful and influential?
The Federal Content Marketing Review from Market Connections and Merritt Group looks at how content is influencing the federal buying process and how contractors are leveraging content in their marketing, communications and business development activities.
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Federal Content Marketing Review 2015
YOU WILL LEARN:
- The most valuable content to inform and educate during the federal buying process
- The most effective channels for delivering content that influences the buying process
- What makes content shareable
- Changes in how federal decision-makers use digital content to get information and training in light of travel and budget restrictions
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