Federal Content Marketing Review 2017

Federal Content Marketing Review 2017

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Is your marketing strategy aligned with the federal buying process?

Market Connections and Merritt Group polled federal decision makers and B2G marketers to uncover which content, formats and channels are considered most useful and informative during the federal procurement process to create a Federal Content Marketing Review PulsePoll™.

Together, we presented the findings, followed by a panel discussion with federal government contractors. Following on the success of the event, Market Connections and Merritt Group published an eBook to help guide our clients – Marketing Strategy for the Federal Buying Process. This instructional guide expands on the findings revealed in the 2017 Federal Content Marketing Review survey and provides tips and insights to:

• Break down federal marketing barriers
• Align content to the stages of the procurement process
• Use content to build trusted status with federal decision-makers
• Optimize your paid, earned and owned marketing channels to reach federal buyers

Download results, infographics and eBook to learn about the most effective methods of getting your marketing messages in front of federal decision-makers.

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