Federal Media & Marketing Study™

Federal Media and Marketing Dashboard

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. For federal marketers often with more limited budgets than their enterprise counterparts, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever.

The Federal Media & Marketing Dashboard, houses ALL the data from the study and can provide detailed information about media habits of federal audiences by agency demographic, product category, purchasing responsibility and other demographics. By giving marketers the ability to slice and dice the data for each demographic, it provides marketers the ability to clearly understand their specific media habits such as:

  • What online publications are they reading?
  • What social media are they using?
  • What sources of information do they trust?
  • How much time are they spending across platforms?

Purchase the Dashboard


Overview Report

Overview results from the 2021 Federal Media & Marketing Study highlights high-level results from our comprehensive study surveying thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway about their use of digital, social, mobile, print and broadcast media. This PDF report provides high-level results of the top digital and print publications, social media sites, radio and TV within the DC metro area. In addition the report provides insights into continued effects of COVID-19 for federal employees including remote work, office and travel restrictions and event and webinar attendance.




Agency-Based Canned Reports


Market Connections now offers federal marketers a quick and easy way to get agency specific marketing data to assist with their account-based marketing needs.

Whether you are targeting DOD as a whole, or focusing just on the Army, new single audience-based canned reports derived from years of Market Connections’ study data can provide the background you need to make smart decisions. The library of reports will provide what you need to know for media buying, advertising and overall strategy decisions for the most popular categories including:

  • Department of Defense (overall)
  • Navy/Marines
  • IT purchasers

Contact us to purchase a single-run report of the above critical audiences.

Single-segment runs provide:

  • Detailed information on the specific audience you are interested in reaching
  • Ready-made reports for quick and easy access (the slicing and dicing has been done for you)

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For more information, contact:

Mari Canizales Coache
Marketing Manager
Market Connections, Inc.