Federal Media & Marketing Study™

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.

The release of this popular syndicated study combines new budget information with the media usage of federal decision makers AND their demographics, job function and purchasing habits. Survey responses from more than 3,000 decision-makers will highlight their use of digital, mobile, social, print and broadcast.


  • Job Function and Purchase Responsibility – 25+ different occupations and areas of purchase, by product and service
  • Purchase by Dollar Volume – Do spending levels vary inside the Beltway vs. outside?
  • Media Usage – 50+ publications, 70+ websites and mobile sites; 15+ social sites; differences inside the Beltway vs. outside
  • E-newsletters – Preference by specific topics
  • Mobile devices – Smartphones, tablets, e-readers for access to email, news websites, social media and video
  • Broadcast – Radio and television use inside the Beltway
  • Social Media sites – Work vs. personal use

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