Federal Media & Marketing Study™

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.

The release of this popular syndicated study combines new budget information with the media usage of federal decision makers AND their demographics, job function and purchasing habits. Survey responses from nearly 3,000 decision-makers will highlight their use of digital, mobile, social, print and broadcast.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 25 different job functions and areas of purchase, by product and service
  • Media Usage – 60+ publications, 100+ websites and mobile sites; 10+ social sites; differences inside vs. outside the Beltway
  • Trusted Content – To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?

Subscribe to the Federal Media and Marketing Study dashboard or purchase singular agency-based marketing reports.

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