Federal Media & Marketing Study 2017

Federal Media & Marketing Study 2017

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Infographics Press Release Video

 

The 9th annual study combines actual media usage of mid- to senior-level federal decision-makers with their demographics, job function and purchasing habits. Survey responses from more than 3,000 decision-makers highlight their media usage spanning print, broadcast, social, mobile and online.

NEW IN 2017

  • Fake News – Do federal employees feel fake news has impacted the credibility of media publications?
  • Teleworking – How often are federal employees teleworking and how does it impact media habits?
  • Tenure and Retirement – Does the looming retirement wave impact how we should be marketing to federal decision makers?
  • Commuting – What are the media habits of commuters inside the beltway?

 

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Federal Media & Marketing Study 2017

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