As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets.
- The top print and online publications are:
- Print, Federal and Congressional publications read — Federal Times is the top at 46 percent
- Print, business and news publications read — USA Today is the top at 47 percent
- Online, top federally focused websites visited — GovExec.com is the top at 27 percent
- Online, other top websites visited — weather.com and cnn.com tie for the top at 49 percent
- Online, top social sites — Facebook and YouTube tie for the top at 62 percent
- News apps, 54 percent of respondents use them on mobile devices.
- Social media, 35 percent of respondents share news on social sites.
- Trusted content, 47 percent of respondents say they trust content recommended by peers and colleagues.
Learn more about the 2016 study and the online tool: MarketConnectionsInc.com/fmms2016study
SAVE THE DATE: 9TH ANNUAL FMMS BREAKFAST & BRIEFING
Join us Thursday, November 2 at this popular event for B2G marketers. The annual Federal Media & Marketing Study™ looks at media consumption habits of federal decision-makers: the top publications, websites, radio, TV, and more, along with demographics, job functions, and purchasing responsibilities.
Thursday, November 2, 2017 | 8:30 AM – Noon
VALO Park Conference Center (formerly known as TEGNA)
7950 Jones Branch Drive
We are also preparing to launch the 2017 survey and, as always, invite participation. Be on the lookout for details.