GAIN 2016 Provides Insights for 2017 B2G Marketing Efforts - (Archived)

Marketing to the federal government is different from marketing to any other industry. Often government marketers must take the nuggets they can from B2B marketing conferences or resources, then figure out how to make them fit with the realities of marketing to the government.

That is, unless they attend the GAIN conference, a two-day event focused entirely on the government marketing community. The GAIN 2016 conference is Sept. 22 and 23 at the National Conference Center in Leesburg, Va., timed to arm government marketers with actionable intelligence as they begin their 2017 strategic marketing planning.

Who should attend? Anyone who works in marketing for a large, medium or small company, OEM or solutions provider. Attendees will leave GAIN 2016 with knowledge and insights to enhance and accelerate 2017 government marketing planning.

This collaborative and informative conference will focus on the hot topics facing all government marketers. Attendance is limited to government marketing professionals only (there are vendor sponsors, but the sessions are just for you). Three key benefits of attending GAIN are:

  • Government-marketing rookies and pros alike will expand marketing skillsets via the carefully crafted training workshops that speak to marketers at all phases of their career.
  • The agenda is full of leading-edge thinking on how to better connect with government customers and engage sales teams to achieve the goals of measurable ROI on marketing campaigns.
  • GMarkU Ambassadors, all of whom are former federal CIOs and IT, will share their experiences of where government decision-makers go to obtain IT knowledge when procuring vendor products, solutions or services.

Attendees will also have ample opportunity to interact and network with peers in government marketing.

Sound good? For more information please contact Lou Anne Brossman at 703-408-4311, email or click here to register.

Market Connections is a proud sponsor of GAIN 2016. We look forward to seeing you next week.


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