Government Market Study Finds Mobile Device Usage Up and Print Media Very Much Alive

From Washington Exec | May 28, 2013

Mobile device usage is up and print is not dead. Those are just two of the findings from the 2013 Federal Media and Marketing Study (FMMS) by Market Connections Inc. In its fifth year, the study aggregates the use of print, television, radio, mobile, social media and Internet-based news media by senior federal employees. More than 3,900 decision-makers—the largest response to-date—participated in the study.

“The way government executives are consuming media is changing dramatically,” said Lisa Dezzutti, president and CEO of Market Connections. “The federal sector is catching up with global and national trends when it comes to mobility. As such, marketers should optimize all of their sites and content for mobile devices, as well as continue to focus on traditional channels for reaching government decision makers.”

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