In 2013, government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information – signaling a major shift in the media landscape where government decision-makers want ubiquitous access to content.
In this changing environment, marketers should optimize all of their websites and content for mobile devices, as well as continue to focus on traditional channels for reaching government decision makers.
Market Connections has released a new infographic to help you navigate this changing media landscape in government.
In its fifth year, the Federal Media and Marketing Study aggregates the use of print, television, radio, mobile, social media and Internet-based news media by senior federal employees. More than 3,900 decision-makers—the largest response to-date—participated in the study.
The report also found that print media is still is not dead and marketers need to develop strategies that target a broad range of media channels and formats.
Please let us know how you are changing your marketing strategies to best target government decision-makers in today’s resource-stretched times.